Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Critical Mention

FEBRUARY 25, 2022

No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Unprecedented times” has been a looming term that has affected many companies and organizations throughout recent years. Perfect the Art of Storytelling. Always Have a Backup Plan.

Brand 126

Brand Branding Storytelling Analytics 126

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

Storytelling 40

Storytelling Brand Branding Advertising 40

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. As a PR pro, you must have heard a thousand times about emotional storytelling. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. It confuses the hell out of us.

Marketing 111

Marketing Storytelling Travel Corporate 111

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 150

Employee Print Writing Survey 150

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential. Anyone on my team will tell you how much I love video.

Video 117

Video Communications Strategy Product Launch 117

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96

Survey Industry Leadership Study 96

Deirdre Breakenridge

NOVEMBER 16, 2016

It’s become accepted terminology for PR-focused, tech-enabled companies since. SFM: With the proliferation of content marketing (and the publishing and analysis tools that support it), owned media channels have become as important of a PR instrument as traditional media.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Contently - Strategy

OCTOBER 9, 2019

A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. ” But relatively little B2B content talks to buyers like they’re human being. The empathy marketing problem. Instead of, “Do you do content marketing?”

Marketing 108

Marketing How To B2B Exercises 108

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Until 2013 Dell was a publicly listed company, when it became privately owned again.

Report 60

Report Financial Corporate Reputation 60

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information.

Infographics 69

Infographics Data Case Study Content Marketing 69

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. The company is trying to make its brand the hero. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Give our services a try. Talk to Us!

Brand 71

Brand Branding B2B Exercises 71

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. AI-written content adds more noise. David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Offsite company retreats. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 85

B2B Content Marketing Trends Marketing 85

Prohibition

DECEMBER 19, 2019

With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48

Video Trends Storytelling YouTube 48

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company.

Measurement 60

Measurement Course Advertising Advertising 60

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 9, 2019

Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. You can also use social media monitoring tools to track what other brands and influencers are saying about your company and leverage that earned media for greater exposure. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 99

Survey Media Relations Corporate Communications 99

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. And how do I know that? Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

DECEMBER 7, 2016

This is especially useful for larger companies that require cross-functional input and approvals. The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. She is currently a columnist for Inc.,

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. PR takes on content and SEO duties.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know.

B2B 145

B2B Trends Video Course 145