Stephen Waddington

MAY 9, 2020

Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis.

Government 132

Government Crisis Exercises Retail 132

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. Tell me more about it. What’s its purpose?

Ethics 81

Ethics Community Conference System 81

ImPRessions - Crenshaw Communications

JUNE 7, 2017

They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

Small Business 168

Small Business SMB Local Viral 168

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie.

Film 118

Film Marketing Sports Hotels 118

Stephen Waddington

JULY 21, 2020

That includes broadband, cloud services, DIY, gardening, groceries, and online retail. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

NOVEMBER 21, 2022

A 120-year-old retailer, JCPenney has long had a presence in small communities across America. The company’s philanthropic efforts support charities at local and national levels — and provide stories for the 18 people in Sing’s integrated communications and philanthropy teams to tell.

Leadership 60

Leadership Conference Retail Storytelling 60

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc., Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. Now all of this doesn’t necessarily need to be community-service related, though such activities show a caring aspect of you and your organization very well. Your brand has a lot do to with that and, by extension, you.

Marketing 68

Marketing Retail SEO Instagram 68

PRSay

APRIL 15, 2019

She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. Throughout her career, she has managed several high-profile brands in the technology, retail, hospitality and nonprofit sectors.

Nonprofit 109

Nonprofit Conference Study Retail 109

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Newspapers Retail Sports 120

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Fast Retailing. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Newsfile

MAY 11, 2023

Examples: McDonald’s Canada Announces New Ambitions to Help Feed and Foster Canadian Communities FedEx Delivers Critical Aid, Commits More Than $1 Million Amid Earthquake Crisis Impacting Turkey and Syria UPS and The UPS Foundation Focus on Equity and Economic Empowerment in Atlanta and Around the Globe 7.

Writing 52

Writing Energy Training Education 52

Shift Communications

FEBRUARY 23, 2017

Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. When Koupon Media, the leading mobile offer and retail network in the industry, learned that they earned a spot on the prestigious “Inc. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

The Stalwart Blog

MARCH 2, 2017

The individual was to represent a line of similar complaints many of the network's local stations were getting about a particular product line. All furniture retailers were getting targeted. In the process, Jerome's demonstrated a sincere commitment to not just the person who voiced the complaint, but the community at large.

Report 60

Report Retail Interviews Local 60

MaccaPR

FEBRUARY 19, 2018

What about a local gym owner posting photos of members stretching upside down in their black spandex? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Offer pro bono services to a non-profit organisation in your community. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

Viral 75

Viral Marketing Retail Transportation 75

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

JULY 15, 2020

Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. I also want to create a sense of community through our food, just like we do in all our restaurants.’ So far, £11,043,844.82

Brand 71

Brand Branding Healthcare Community 71

Communications Conversations

SEPTEMBER 15, 2020

But, she also influences the tone and messaging of one of the largest retailers in the country. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. She doesn’t speak locally much anymore, but when she does, I’m sure to snag a ticket. Trend-setters.

Agency 78

Agency Trends Social Media Local 78

Konnect Agency

MARCH 16, 2021

Whether a consumer is finding your product on Amazon, Thrive Market, Target.com, or through curbside pick-up at their local retailer, the digital requirement of brands is here to stay.” Nonetheless, there were still deals to be made for sound businesses with strong underlying unit economics. The result?

Consumer 59

Consumer Retail Community Mobile 59

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

prTini

APRIL 19, 2016

At Geben, we manage social media for a wide range of companies, from FORTUNE 100 retailers … to a top marathon and a local brewery. We also staff our accounts to provide community management beyond the standard office hours. We also staff our accounts to provide community management beyond the standard office hours.

Retail 28

Retail Community Storytelling Social Media 28

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete: RedShift Writers, a local business messaging firm, led the charge. Disclaimer: Fresh and Fluffy is a client of RedShift Writers.

Local 95

Local Retail Writing Meeting 95

Buzzstream

JUNE 20, 2018

Retailers could easily create content around particular branches and stores, earning local links and media mentions. Retailers can easily create articles on how to care for their product. We send out social media blasts, tag everyone, and create a community around one promotion. What story do they have to tell?

Case Study 70

Case Study Retail Examples Community 70

Konnect Agency

JANUARY 21, 2021

As brands continue to face mounting pressure from their online communities to be more authentic, marketers will need to continue to reformulate their content strategies, leaning away from sales-driven content to more purposeful content with deeper meaning.

Consumer 52

Consumer Marketing Social Media Instagram 52

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. You can’t increase the price too much because retailers are making great private label products.

Technology 61

Technology Marketing Retail Interviews 61

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. If you’ve been watching any of the local media, you know that PR crises can take place. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. Consider inviting your local media for a preview event or the official launch party. Pop-Up Shops. Online Options.

Small Business 40

Small Business Marketing Local Nonprofit 40