Remove Community Remove Local Remove Radio Remove Retail
article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc., Influencers and brand.

article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. We went to those online communities and announced our product and drummed up interest. Something else was going on. How did we discover Pump It Up?

Energy 120
article thumbnail

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

It’s equal parts learning, networking, sharing and giving back to the community. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. You can’t increase the price too much because retailers are making great private label products.

article thumbnail

Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. Tell me more about it. What’s its purpose?

Ethics 81
article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

This show is basically focused on providing a voice to the small business community. If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this. They’re just looking for news blurbs. They go to the news.

Crisis 78
article thumbnail

PR Rock Stars: Explore Minnesota’s Alyssa Ebel

Communications Conversations

When you hear her talking on the radio, she’s raving about our great state. I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help. million in state and local taxes in 2015. When you see her on TV, she’s covered in Explore MN garb. million trips, $337.4

Tourism 60