The Proactive Report

NOVEMBER 21, 2022

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Content Analysis.

Social Media 162

Social Media Media Analysis Data 162

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 106

Media SEO Analytics Analysis 106

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To conduct formative and evaluative research to underpin communication strategies and tactics. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

Leadership 60

Leadership Conference Retail Storytelling 60

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.

How To 149

How To Social Media B2C Television 149

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Here are three tips to help you master the chemistry of successful pitching.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. If these studies were more purist about defining earned media, I believe the numbers would be higher. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 89

Agency Energy Crisis Management Industry 89

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Anne Isenhower, Anne Isenhower Communications.

Meeting 98

Meeting Writing Pitching Case Study 98

Deirdre Breakenridge

JANUARY 13, 2015

At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1] 1] Larson, Selena. June 4, 2014. link] Many Women. [1i] January 7, 2014.

Conference 150

Conference Training Healthcare Policies 150

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Wadds Inc.

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To conduct formative and evaluative research to underpin communication strategies and tactics. Organisational Capabilities.

Publicity 73

Publicity Ethics Training Education 73

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The In-House Effects on Law Firms.

Agency 95

Agency Trends Marketing Survey 95

Polaris

MARCH 6, 2015

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

PR 20/20

APRIL 1, 2021

Through a mix of long nights (studying this time, instead of partying), second chances and serendipity, I was accepted into the Ohio University E.W. Scripps School of Journalism spring quarter of my junior year. Think about how rapidly technology has evolved over the last two decades. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

FEBRUARY 26, 2019

The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it. The interesting thing is, I had pitched her on that study by email already. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Solo PR Pro

AUGUST 2, 2022

The student studied the picture for several moments, then said, “That looks a lot more efficient that what we have now.” I find myself feeling envious of the experiences these students get to have as a regular part of their studies, like working on real campaigns, with real clients. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

PRSay

OCTOBER 12, 2016

The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex. Earned media is rated more effective compared to owned and paid media by 81 percent of senior marketers, according to a recent study conducted by Outsell.

Communications 60

Communications Trends Leadership B2C 60

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. Harness tech — Technology has made markets broader. If you are the world’s foremost communications advisor to sovereign wealth funds, you can dominate the niche. How was she going to make it rain?

How To 40

How To Case Study Technology Conference 40

PRSay

AUGUST 1, 2016

The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool.

Resources 60

Resources Education Ethics Corporate 60

Beyond PR

SEPTEMBER 29, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. If these studies were more accurate about defining earned media, I believe the numbers would be higher. “It’s time to grow up. About Chris Lynch.

Media 57

Media Advertising Advertising Measurement 57

Karen Freberg

AUGUST 12, 2017

The field and study of social media pedagogy is not only growing in popularity, but also respect in the field, which is one of the things I and several of my colleagues have been trying to do over the past few years to address. You can have a brand, but having a community and voice is key. Take the case of the #SMprofs community.

Conference 40

Conference Social Media Community Education 40

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

NewsWhip

JULY 21, 2020

These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design. To conduct the analysis, we identified a set of 30 mainstream news sources. James Park.

System 78

System Facebook Twitter Software 78

PR Conversations

JUNE 20, 2015

We continue to do this with a number of features – including the PRoust Questionnaire , a focus on innovative programmes and case studies, and profiles of lesser-known people and new experiences. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40