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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits. Hinds is optimistic that the newspaper industry can take advantage. “We It’s a business challenge, not a reader challenge.”

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The 22 Responsibilities of PR and What They Entail

Onclusive

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team. Have we missed any responsibilities of PR?

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. Scheider recounts that “ nearly a quarter of jobs in the industry have vanished in less than 10 years” in the US. While based on the US experience, the piece has relevance for the Australian PR practitioner.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. There will no doubt be more hard times ahead for the media industry as they navigate change, but despite news to the contrary, it’s not all bad news.

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Traditional and Social Media Are Sowing Disinformation and Division, Report Says

PRSay

Endorse efforts that focus on exposing how historical and current imbalances of power, access, and equity are manufactured and propagated further with mis- and disinformation — and on promoting community-led solutions to forging social bonds. Local media investment. Local media investment. Healthy digital discourse.

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.