Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? “Place” is one of the 4 P’s of marketing – and if the place has become a cesspool do you want your brand to be doing much there? (I

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How To Facebook Social Media Advertising 159

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. So how do you do positioning?

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Content Marketing Marketing Exercises Employee 191

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

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Interviews Content Marketing Writing Journalism 60

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

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How To SEO Content Marketing Engineering 52

Cision

SEPTEMBER 23, 2015

Here’s how to be a winner. Some identify the best companies in a given industry, like the AVA Digital Awards , which honor excellence in digital communication. Draw the Support of Your Community. If the awards are based on votes, this is where your online community can rally around you and help you win.

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How To Small Business Community Interviews 120

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Two words: vertical markets. How hackers access your bank account?

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Pitching Real Estate Banking How To 100

Critical Mention

JANUARY 3, 2019

That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts. Reading her books in prison had a real impact on me.

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Interviews Ethics Government Internal 105

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. Michael Ares, MDA Corporate Marketing, LLC. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”.

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How To Fashion Banking Industry 104

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 131

Publicity Small Business Trends Leadership 131

wiredPRworks

FEBRUARY 12, 2021

Barbara Rozgonyi will present podcast marketing and PR strategies for podcasts and podcasters at Podfest Global. How can use podcasters get more visibility, more listeners, and more sponsors? Podcasters can get podcast marketing answers at Podfest Global, the world’s largest virtual event for podcasters. “My Barbara Rozgonyi.

Radio 52

Radio Marketing Brand Branding 52

PRSay

SEPTEMBER 2, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. Name: Angela Walters Eveillard, APR. Location: Tampa, Fla. Board nominee position: Sunshine District Director.

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Meeting Leadership Groups Community 148

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First.

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B2B Blogging How To Media 60

wiredPRworks

APRIL 6, 2022

Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. The post How to Perfect Audio: Social, Live and Virtual with Ted Gregorek appeared first on wiredPRworks. About Barbara Rozgonyi.

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How To Engineering System Insurance 52

PR Job Coach

JUNE 12, 2014

I put out an email to my network about potential new opportunities and received a response from someone at Visit Oakland who I had known in the community. After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. How did your career lead to your current role?

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How To Apparel Tourism Interviews 197

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. Also, get your free Blueprint to learn how to do this >> HERE and check out our upcoming live events at www.CaptivateandCashinLive.com. ” The answer is no. You want to show the journalist some love.

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Pitching Media Television How To 223

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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Media Training Training Media Interviews 59

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

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Facebook Community Advertising Advertising 177

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

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Local Government Community Corporate 216

Shift Communications

MARCH 3, 2016

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin.

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Interviews Conference Creativity Community 60

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Community Publicity Web Social Media 82

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget.

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B2B Company Survey Enterprise 137

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand. Why Video Marketing is Important.

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Video Strategy YouTube Marketing 120

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

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Pitching Consumer How To Meeting 63

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Do you want to monetize your podcast (how much by when)?

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Energy Mobile Community Measurement 190

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? PR generates influence. PR is (nearly) immune to ad-blocking.

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Mobile SEO Web Journalism 244

Ethical Voices

JULY 31, 2023

As the senior vice president for multicultural communications at C+C, I bring more than 20 years of experience in this field, engaging with multicultural audiences, helping clients to communicate in ways that are the most relevant and appropriate for the communities they are trying to reach. I have an example.

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Ethics Communications Community Education 72

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

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Marketing Conference Technology Interviews 53

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

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Interviews Meeting Video Energy 185

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Are you a professional who is willing to give back to the academic community? Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. And many more!

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Trade Shows Community Social Media Resources 150

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. And, here's a quick transcript from my interview via the site. Making and Keeping Friends.

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How To Brand Branding Local 63

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. s Silicon Beach community. . ALL MARKETING CHANNELS. How to Find and Retain New Customers.

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How To System B2C Training 56

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

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Content Marketing Marketing Skype Enterprise 84

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. The Rainmaking Podcast” shows how to get more business, better business, and all the business from clients. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

PR for Anyone

JUNE 30, 2022

What are you doing for the community? How are you changing the world? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. What major accomplishments have you achieved?

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Crisis YouTube Video Industry 130

PRSay

MAY 26, 2020

Among the themes that emerged from the meeting were how to bring patients back for emergency treatments, surgeries, elective procedures, screenings, outpatient therapies and office visits. The campaign also includes TV spots and messages distributed through government-relations and community-affairs channels. Making patients feel safe.

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Communications Crisis System Healthcare 189

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 Welcome to 2021! billion on its second day of trading. He joins from C3.ai

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