Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Contact us to learn more or to request a live demonstration.

Video 109

Video Marketing SEO Social Media 109

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

Crisis Management 88

Crisis Management Print Ethics Local 88

Shift Communications

DECEMBER 6, 2022

Internal communications are key. It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. Earned media is incredibly powerful, with built-in validation from reporters/publications and broad (or targeted) reach.

Communications 78

Communications Leadership B2C LinkedIn 78

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. In addition, the team developed a website landing page as a repository for information from its communications campaign. “In Taking care of communications staff. Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 73

Meeting Automotive Engineering Journalism 73

5W PR

APRIL 9, 2019

This may not be a good approach for every business, but it may also be worth exploring if a business finds they need a fresh way to connect with their customers and community. Make a Community Impact. A business that gets involved in its local community achieves multiple objectives.

Consumer 60

Consumer How To Advertising Advertising 60

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). ” For many companies, asserting such exclusivity is merely a matter of marketing communication, i.e., they simply say that they “specialize” and do nothing to support the claim.

Corporate 102

Corporate Consumer Employee Print 102

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit.

Communications 123

Communications Crisis Internal International 123

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Shift Communications

JANUARY 8, 2016

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. The complexities of student, parent, teacher, staff and community two-way communications were intriguing, and eye opening. This was particularly educational for me personally as the K-12 education market was new to me.

Local 60

Local Media Training Education Print 60

5W PR

NOVEMBER 21, 2022

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity. They want to improve the quality of life in the communities where they do business.

Community 88

Community Brand Branding Healthcare 88

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96

Survey Industry Leadership Study 96

Stephen Waddington

MARCH 17, 2019

Internet meets external comms: a conversation with Katie Macaulay I met up with Katie Macaulay a couple of weeks ago to swap experiences in external and internal communications. She’s the author of From Cascade to Conversation , managing director of employee engagement agency AB Comms and presenter of the Internal Comms Podcast.

Communications 68

Communications Instagram Internal International 68

Doctor Spin

JUNE 29, 2022

Cover photo by Jerry Silfwer ( Prints / Instagram ). Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. Any boardroom would be mad not to invite such a PR function. Humans influence humans. Image credit: Unknown.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Prakkypedia

MARCH 8, 2015

We can fall into the trap of inviting people with thousands of Instagram or Twitter followers, while forgetting that influential print journalist who has been working that sector for decades. We could invite the most recent reality TV cast member, while neglecting the president of a community group that will be impacted by that new business.

Fashion 60

Fashion Local Film Community 60

Waxing UnLyrical

MAY 15, 2018

Below are some of the answers: “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises/public perception, motivating employees, communicating mission/vision/values to all stakeholders, including employees, customers, stockholders. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JULY 10, 2019

The campaign was hijacked as social media users used the platform to post racist and anti-Semitic messages that were printed on the back of the shirts with references made to Hitler, Madeleine McCann and the Hillsborough disaster.

Fashion 75

Fashion Telecommunications Crisis Training 75

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Find a long-time collaborator – If your skills and goals align, there is always a possibility your intern could become a longer-term employee or subcontractor. Working with an intern can be a great way to find out!

Internal 40

Internal International Conference Energy 40

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Muck Rack published a new case study this month with the Fletcher Group , a PR firm with ~20 employees in Austin and Denver (according to LinkedIn).

Software 78

Software Case Study Technology Tools 78

Reputation Us

SEPTEMBER 7, 2016

Having a crisis communications plan enabled Stacie Wyss-Schoenborn, president/CEO of the $248 million Central Willamette Community Credit Union in Albany, Ore., And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. It is a long-running and successful campaign that still resonates in our New Zealand community. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

Bad Pitch Blog

JANUARY 25, 2007

Why wouldn’t we print the self-serving ruckus you served to the media?! The few times someone wrote me privately to say “Don’t please print this” but that a friend of theirs made the ultimate boo-boo in PR and they needed someone to tell. The way some of my employees have said “I am so afraid to put out a bad pitch now.”

Blogging 40

Blogging Print Pitching Interviews 40

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. This may not seem obvious if you are accustomed to monitoring online or print coverage. However, they are a sizable company with 1,000 or so employees. And that brings us to this month’s PR Tech Sum. >>> Did you know? click image for higher resolution).

Software 121

Software Technology Advertising Advertising 121

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Employees are scrambling to service the accounts with no clue how to do it. But clients and prospects don’t know that. SO GROW YOUR SKILLS.

Agency 188

Agency SEO Advertising Advertising 188

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. In 2021, the company says it added 65 new employees bringing its total to 150. Q4 summed up ESG trends the investor relations community must navigate in 2022. * * *.

Software 122

Software Case Study Advertising Advertising 122

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sharing the pros and cons of holding regular town hall meetings with employees, or. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Mark My Words

FEBRUARY 15, 2021

They are connected to the communities their artists speak to around the world. An employee had attacked customers and Jay-Z wanted to help whoever needed assistance, by providing lawyers. ‘We So why do stars want to sign with Roc Nation in particular? It’s more than a talent agency,’ says publicist Mark Borkowski.

Sports 60

Sports Government Agency Pitching 60