PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Sword and the Script

DECEMBER 3, 2019

In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. Meltwater has plugged into the AWS Data Exchange , which makes the news and monitoring information it captures, available by subscription on the AWS platform. Detailed briefing here.

Data 90

Data Enterprise Survey Instagram 90

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. Let us know if you’d like more information or have questions by contacting us here.

Travel 40

Travel Tourism Airlines Hotels 40

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. Progress is slow.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

Overall, what impresses me most about Sarah is her ability to absorb information quickly, learn and execute. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Bad internal practices and failures will screw up all your public relations efforts.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Bad internal practices and failures will screw up all your public relations efforts.

Industry 40

Industry Trends Customer Service Internal 40

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

wiredPRworks

JUNE 8, 2016

To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career. For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. It’s such an honor to be selected as an MDRT speaker.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. Go to the International Risk and Crisis Communication Conference ( ICRC ). Build crisis communications practices throughout curriculum.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR 20/20

SEPTEMBER 17, 2019

We will update this post as that information is released! This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Depending on what skills you’d like to hone in on the coming year, we’ve included events spanning various focus areas.

Conference 97

Conference Marketing Case Study Content Marketing 97

Reputation Us

SEPTEMBER 7, 2016

Trying to communicate a crisis without a plan is like trying to float a boat with holes. That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. The reporter agreed. People want to know.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to every customer service interaction. That is a risk. It’s not a plan.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 7, 2022

Overall, the primary goals of crisis management are to: Inform the general population about the emergency situation in a straightforward and confident manner. Public health safety information, such as a product recall, should be communicated as soon as possible. Ensure that there is a free flow of communication.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

MARCH 11, 2015

This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals. Partnering with customer service, they introduce “where did you hear about us?” Analytics solutions can be very helpful, so long as they give you the information that you want.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Or you can set up smart CTAs to serve up more relevant offers based on individual contact properties, existing lists, and demographic information. Service: To Delight Your Customer ….

Marketing 40

Marketing Tools Data Report 40

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. The key here is that it is an informative piece of content. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Absolutely!

Examples 62

Examples Product Launch Data Report 62

Prohibition

DECEMBER 17, 2021

The general rule is that one should have a planned care response for every decision taken so that crisis communication can be managed if a crisis happens. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Information technology team.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

JUNE 26, 2016

Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business.

Social Media 113

Social Media Media Infographics Community 113

Stuart Bruce

JULY 23, 2017

The third is that if you do know what it means you’ll understand that in many cases it’s actually impossible to calculate the ROI because you don’t have enough data, or it is polluted with extraneous information that you can’t separate. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. This show is basically focused on providing a voice to the small business community. Steve Smith: All right, Dave, look, this has been some really great information.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 24, 2015

What information do they want from you at each stage of their journey? For B2B companies, this may be information related to the criteria they are using to decide whether to go with you or a competitor. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Studies by Weber Shandwick find that executives who engage on social platforms are seen as good communicators and often well-regarded as business leaders.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Our secure war-room in an undisclosed location monitors real-time dropped call information from our network of private satellites. Yes, I wanted to cause a ruckus, I suppose.

Wireless 74

Wireless Twitter Writing Measurement 74

Stuart Bruce

OCTOBER 30, 2014

But public relations has always depended on persuasion, information, advocacy, the truth. We can understand how Facebook and Twitter conversations can represent different parts of the community. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

JULY 10, 2017

Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations.

Web 40

Web Pitching Local Report 40

Ethical Voices

OCTOBER 17, 2022

Went on to spend 13 years in a variety of roles at IBM, at the intersection of people, the brand, communications, and digital. I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. Yet, do you permit an employer to leverage that information in any way?

Ethics 80

Ethics Employee Communications System 80

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Guidelines 106