Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community.

Transportation 84

Transportation Government Community Facebook 84

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. My days started with conducting media monitoring, scanning Google alerts and going through HAROs and ProfNets to flag anything relevant in the news to my team members. By Avni Gupta, Intern.

Agency 68

Agency Internal International Storytelling 68

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 83

Google Engineering Infographics Policies 83

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2.

Community 40

Community Viral Web Creativity 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Mark My Words

JANUARY 14, 2021

‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’ ‘It’s a place where compassion matters, communities gather, and storytelling is the engine. in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

Waxing UnLyrical

JUNE 7, 2018

Creativity is desired, yet is in short supply. As professional communicators, we find that those comprising our target audience are at best overwhelmed and at worst wholly disinterested. Lukas Treu is a content strategist and business writer who believes the answer to many of the world’s problems lies in better communication.

Creativity 64

Creativity Writing Blogging Consumer 64

Offleash

AUGUST 15, 2017

Want to strike out on a Google search faster than Madison Bumgarner of the San Francisco Giants can fan a batter? I reflected on why I so love this specialty within the specialty of high-tech PR and came up with five observations: Developers are among the most creative people I know. Pretty much nada, right?

Company 40

Company Software Creativity Web 40

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 90

Publicity Media Advertising Advertising 90

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Make sure to update Google Maps or other business listings based on your current business status and operating hours.). In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Search results and news on Google is about to be personalised to the user.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

JULY 29, 2013

How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Why: Do you love to write, but just can’t seem to get focused? Making a Little Noise about Productivity and Creativity.

Energy 76

Energy Resources Writing LinkedIn 76

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

MARCH 16, 2021

Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. There are multiple ways to do this; either via dedicated audience insight tools, or via direct surveying through your email database or social media communities. Content and channel audit.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

JANUARY 25, 2016

Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Ways to Brainstorm Ideas for Social Campaigns.

Strategy 40

Strategy Software Creativity Writing 40

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Gmail (Google itself was only one year old). While more than 160 marketers have already joined our AI Academy online learning platform and community, the $99 per month price point is just not realistic for a lot of professionals.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

MARCH 23, 2015

Why: “Every so often, it’s great to take a step back so you can move forward,” writes Ian Cleary in this excellent post, as he reviews some tools and methods to help you assess the success of your strategy. If that’s not a fresh take on community building, what is? 5 Tips to Get In Your #Creative #PR Groove.

Strategy 40

Strategy Creativity Web Energy 40

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. Closing The Gender Gap Is Everyone’s Business.

Internal 40

Internal International Case Study Banking 40

Sword and the Script

NOVEMBER 20, 2018

People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. bring creative ideas and execute them? On and on the lists go…. Give our services a try.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Why: “Creative web content is all the rage in the marketing world. What’s more, the analytics tell you more than just who saw it, they tell you who read it,” writes Lisa Gerber explaining why Medium may deserve a second look from your brand.

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Virtuosos. It’s often not WHAT you pitch.

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. I’ll admit, I used to worry about Google. Google, you are awesome.

Google 50

Google Hotels eBook Fashion 50

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

JUNE 29, 2015

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.” ” 4.

Community 40

Community Writing LinkedIn Marketing 40

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? This is the largest PR community in the world. A lot of people ask me what I do to manage to run so many communities and my business.

Newspapers 52

Newspapers Social Media Ethics Travel 52