Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion.

Study 111

Study Journalism Interviews Conference 111

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. This highlights the “behind the scenes” role played here by online community activity.”.

Study 144

Study Media Relations Media Measurement 144

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource. Free eBook from Solo PR Pro. What format should you use?

eBook 40

eBook Creativity Twitter Tools 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. How’s your to do list?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. How cool is that?

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

AUGUST 3, 2015

Why: “PR’s credibility and influence will only be widely accepted once we can prove its contribution to strategic business decision-making and organisational success,” writes Sarah Hall for CIPR. Why: In this fairly-recent post, I tried to get you thinking creatively about measurement (without making crap up).

Measurement 40

Measurement Strategy Social Media Analytics 40

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Write about the thing, not the keyword string. Take their Kronkiwongi project as an example.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. 8 Writing Tools for Social Media (Hootsuite). How to write a social media video script (HubSpot). Create mock ads + content for FB (FB Creative Hub).

Social Media 40

Social Media Resources Media Case Study 40

Beyond PR

MARCH 4, 2016

Just as you write a story sequentially, you want to make sure you shoot video in sequential order. Download our free Buyer 2.0 Author Wes Benter is a senior online community services specialist at ProfNet , a service that connects journalists with expert sources. Finally, steady your shots. Use a tripod if one is available.

Mobile 73

Mobile Video Interviews Film 73

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Organisations that are quick to adapt new technology gain competitive advantage.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. The Aesthetics of Text: Writing Readable Blog Posts. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Twitter and the community that took me under its wing.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# This cultivates a thinking community where information is evaluated, and then adapted and built upon. Corporations constantly churn out copy for communication channels and PR campaigns. Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. See for yourself, if you’d care to download the transcript of the final 2010 #measurePR chat. was that it spurred Matt LaCasse to write about how paywalls might impact the practice of public relations.

Pitching 60

Pitching Measurement Writing Twitter 60

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 97

Agency Trends Marketing Survey 97

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. Personalize communications to make customers feel valued. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

MARCH 11, 2015

And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. cc) – An amazing community repository of CC0 licensed images.

Engineering 120

Engineering Creativity Community Google 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Mark Reed-Edwards hosts the confession series, which spotlights movers and shakers in the marketing community.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process.

How To 120

How To Tools Exercises Viral 120

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. That’s why you can use templates as a starting place to write a personalized email. What should you write? Unfortunately, that’s just not true.

Infographics 62

Infographics Pitching Writing Blogging 62

Sword and the Script

MARCH 5, 2019

Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. 4% said to drive loyalty. Talk to Us

Survey 60

Survey Trends Marketing B2B 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] 90% of apps that are downloaded are free not paid!

Marketing 28

Marketing Employee Wikipedia Data 28

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. The public will forgive and forget.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

APRIL 4, 2016

Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.” You just have a big audience,” says Sally Falkow in this Influence Pros Podcast with Heidi Sullivan and Todd Cameron.

Banking 40

Banking Social Media Storytelling Training 40