Remove Community Remove Course Remove Interviews Remove Measurement
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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

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7 reasons why effective PR is more important than ever

Remote PR Jobs

PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Mobile 100
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244
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Before You Launch Your #Podcast, Consider these Five Tips

Deirdre Breakenridge

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Of course, nailing down what success looks like is a critical first step.

Energy 190
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Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs , I feel I’ve said all I have to say about it… but of course, I couldn’t resist. ” So I do get it. Based in the Washington, D.C.,

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.”

Mobile 244