Stephen Waddington

APRIL 23, 2019

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. You can catch a replay of the webinar via the Comms School community on Facebook.

Community 89

Community Twitter Facebook System 89

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 123

B2B Social Media Marketing Media 123

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Connect with Allan on LinkedIn , Twitter, and Instagram.

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Most have huge advertising and marketing clout. This is big.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Joining us as our special guest and co-host will be Mike Schaffer ( @mikeschaffer ) Senior Vice President, Digital Corporate Reputation at Edelman in Washington, DC. Do you have any good examples?

Corporate 56

Corporate Reputation Community Resources 56

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Facebook Resources LinkedIn 99

Deirdre Breakenridge

NOVEMBER 11, 2014

ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. They are a service business.

Community 93

Community Facebook How To Web 93

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. For us, communications is the world’s most powerful tool for change. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Deirdre Breakenridge

MAY 1, 2019

ET for a Twitter chat session on “Careers in Public Relations.” Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. You’re in Chicago, a major agency, corporate and non-profit center. Join #PRStudChat on May 16th at 12:00 p.m. About Spin Sucks.

Publicity 202

Publicity Community Blogging Twitter 202

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

Nonprofit 53

Nonprofit Community Employee Energy 53

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. Beth Nyland on Twitter.

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Remember Gettr, the oddly named Twitter-killer helmed by former Trump advisor Jason Miller? But last year most people who heard about Gettr did so on Twitter, and the tweets weren’t nice. Billionaire Astronauts.

Facebook 310

Facebook Crisis Employee Government 310

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. Our 100th Social Media Breakfast.

SMB 99

SMB Social Media Case Study Marketing 99

Cision

SEPTEMBER 1, 2016

Themba Ngada, Head of Marketing for the City of Cape Town, said that, “if someone wants to interview me and I live in a village, they must talk to the chief first. Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Twitter: @karaalaimo.

Local 216

Local Government Community Corporate 216

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space.

SEO 113

SEO Community Blogging LinkedIn 113

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. It can be up-to-the-minute, with discussions of Netflix’s introduction of ads in its content , Elon Musk’s purchase of Twitter , brand safety, the state of CTV, and more. On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event. ANA Brand Masters.

Conference 156

Conference Privacy Advertising Advertising 156

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Corporate Blogs Are Making a Comeback – Big Time. He pointed admiringly at Walmart’s corporate blog. What about Twitch? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Today she is the faculty director and assistant professor with the Integrated Marketing Communications Program at Georgetown University. Boots on the ground interviews with PR, marketing, sales leaders.

Corporate 61

Corporate Communications LinkedIn Agency 61

5W PR

MARCH 15, 2023

Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. UGC also helps create a sense of community and authenticity around the brand. They can share company events or activities, and their corporate social responsibility initiatives.

Social Media 88

Social Media Media Education Survey 88

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Transparency in marketing and public relations. Art credit: lilly ma.

System 157

System Community Social Media Employee 157

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

Community 40

Community Measurement Reddit Google 40

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards.

Local 133

Local Crisis Management Internal International 133

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. Search any content marketing-related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines). Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Shift Communications

NOVEMBER 9, 2022

By Sarah Babbitt, VP, Agency Marketing. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. Twitter caught flack for a lack of clarity and humanity. Twitter’s policy-focused, nameless email offers no apology or details. Twitter and Zendesk conflated messages with marketing speak.

Employee 78

Employee Twitter Policies Agency 78

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. No, that doesn’t mean I don’t like my friends or family.

Meeting 40

Meeting Communications Marketing Community 40