Remove Community Remove Content Marketing Remove Internal Remove Local
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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

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The Role of Marketing in a Crisis? Be More Human.

PR 20/20

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. They posted this cute animal vid yesterday (in line with their brand on Insta), and asked people to comment with the content they want to see.

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How to Successfully Manage a Global Newsroom

Presspage

Any worthwhile content marketing strategy starts with a goal and online newsrooms are one channel of content distribution that should be leveraged in an overall strategy. ” The editorial calendar keeps brand journalists on schedule and on point, aligning closely with the content marketing strategy of the organization.

How To 90
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Marketing AI Conference (MAICON).

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What’s the One Thing?

Cision

The locals loved the story. A community uniting around a labor strike? It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! More importantly, they acted and joined the unfolding story. The media loved it. What a story! The end result?

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Marketing Mix: The Secret Sauce

Konnect Agency

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers. By Beth Morino.