PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Recognizing the oversight in targeting women as a monolithic group, Maria identified the perpetual influence and purchasing power of mothers.

Marketing 130

Marketing Consumer Advertising Advertising 130

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic.

Trends 184

Trends B2C Video Measurement 184

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 With the community’s growing influence, how can businesses target and win over Hispanic consumers? population.

Marketing 184

Marketing Nonprofit Community Mobile 184

PR for Anyone

DECEMBER 13, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. The choices we make influence our aging journey significantly.

Groups 130

Groups Consumer Exercises Fashion 130

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 201

Employee Community Leadership Enterprise 201

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. Personalization The first element of a true connection with consumers lies in personalization. Gone are the days of one-size-fits-all solutions.

Industry 78

Industry Education Consumer Ethics 78

5W PR

MARCH 5, 2023

They can also stand out from their competitors and reach consumers. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks. Healthy beverage brands should be educating consumers about sugars as well as the benefits of their drinks.

Marketing 88

Marketing Consumer Education System 88

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) A recent survey from the Manpower group found that 75% of employers globally report difficulty in filling roles.

Internal 107

Internal International Groups Employee 107

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Remain relevant. “We

Communications 156

Communications Public Affairs Insurance Insurance 156

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself.

Community 40

Community Case Study Sports Groups 40

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Community building Create and foster online communities that align with the interests and values of Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. When I had to skip a gathering because of other obligations, I missed the camaraderie of our group. Take breaks from consuming news. Pam Fultz, M.S.,

Exercises 176

Exercises Energy Groups Consumer 176

5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Health companies should partner with healthcare providers and advocacy groups to reach a wider, more targeted audience. Despite seeming similar at face-value, there are distinct differences between the two.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Dr. Saltz suggests joining groups or clubs based on shared interests or activities to meet new people and build connections.

Exercises 130

Exercises Social Media Television Comparison 130

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 120

Technology System Government Groups 120

Onclusive

OCTOBER 28, 2021

Customers, employees, investors and other stakeholders want to deal with companies that embrace practices such as fair trade, consumer protection, employee diversity and inclusion, and responsible governance. Founder of the Virgin Group, investor and author. Richard Branson. Your brand name is only as good as your reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Laura has spearheaded communications and development programs for U.S. Be sure to also visit our LinkedIn Group to share your ideas.

Twitter 281

Twitter System Community Healthcare 281

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Shift Communications

APRIL 19, 2022

It’s a great time for healthcare brands and all of us as consumers of healthcare. Metaverse healthcare communications opportunities. Product differentiation is important to help consumers understand their choices and why they should select one healthcare option over another. Multichannel healthcare communications.

Healthcare 88

Healthcare Communications Consumer Community 88

5W PR

MAY 10, 2023

Fostering Community Engagement Creating a community around a brand fosters customer engagement and a sense of belonging. Baby brands can build online forums, social media groups, or communities on their websites. By fostering a community, brands can develop a loyal customer base invested in their success.

Brand 88

Brand Branding Customer Service Guidelines 88

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Many local chapters have working groups for new and young professionals.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet.

Marketing 88

Marketing YouTube Advertising Advertising 88

Stern + Associates

DECEMBER 8, 2022

As more consumers expect CEOs to speak out on key issues , it’s important to craft a strategy that accomplishes this in an authentic way that’s true to the brand. Step 3: Build a community on the right platform with the right content Based on the target audience demographics, select the right social media channel(s). Happy posting!

Social Media 85

Social Media Strategy How To Media 85

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. These one-on-one connections are even more important to younger consumers, who prioritize engagement over publishing volume and on-trend content.”

Survey 125

Survey Social Media Brand Branding 125

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Cultural representation is another clear issue.

Advertising 62

Advertising Advertising Social Media Media 62