Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
The press tour saw a towering Barbie in New York, elements of a Barbie Dream House replicated on the red carpet in Los Angeles and the construction of a Barbie-themed AirBnB, attracting Architectural Digest for a tour. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.
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