ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. Not every sector is exciting or accessible, especially in B2B technology. Get personal.

How To 310

How To Transportation Software Employee 310

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.”

Internal 218

Internal International Communications Employee 218

Agility PR Solutions

MAY 1, 2019

While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects.

Technology 74

Technology Employee Study Communications 74

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. Before making the move to another time zone, it’s important to keep open communications with your team. Embrace technology. Be transparent.

How To 272

How To Employee Meeting Internal 272

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Stern + Associates

JULY 25, 2023

As a leader, he explains how organizations that encourage employees from across the hierarchy to communicate freely, challenge leadership when needed , and build bonds of trust and cooperation fare better during economic uncertainty and throughout digital transformation initiatives. “I We studied Netflix passively.

Communications 62

Communications Retail Sports Leadership 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Consider a weekly or monthly spotlight on key employees on your page. Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

Wadds Inc.

MARCH 22, 2023

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

The Stalwart Blog

MARCH 5, 2020

Joanie Connell: Well, Flexible Work Solutions focuses on attracting, retaining, and developing employees, leaders mostly. And communications may be something either that they haven’t really perfected in terms of business communications or haven’t really ever been taught. And it was so hard. There’s resistance.

Interviews 107

Interviews Video Communications Leadership 107

Stephen Waddington

SEPTEMBER 25, 2019

The thirteenth edition of the European Communication Monitor examines the challenges facing modern communicators. The European Communication Monitor (ECM) 2019 explores trust in the public relations profession and organisational advocacy. ECM is a long-term study now in its thirteenth year.

Report 84

Report Communications Study Survey 84

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Communicating why it matters to marketers was the first step in unpacking the challenge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 75

Ethics Communications Agency Technology 75

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. 77.5 – Treat employees respectfully. About DHM Research.

Reputation 60

Reputation Study Consumer Banking 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99

Local Community Ethics Education 99

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies.

Brand 284

Brand Branding Small Business Retail 284

Stephen Waddington

JUNE 30, 2020

Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. Lockdown inequality Employees have managed home working alongside the competing priorities of home schooling, children, parents and partners. This is a huge issue for organisations as we emerge from lockdown.

Crisis 125

Crisis Employee Creativity Education 125

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 100

Survey Trends Marketing Creativity 100

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Creating a robust crisis communication plan is imperative. Secure Communication.

Reputation 78

Reputation Real Estate Internal International 78

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. related to Employee Health / Safety. related to Community.

Report 78

Report Automotive Government Energy 78

PR in High Definition

MARCH 31, 2022

Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). It’s become an important conduit of communication in our professional and personal lives. Chemistry is key.

Agency 62

Agency Case Study Technology Viral 62

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. For most PR pros, there just isn’t a real opportunity there.

Brand 149

Brand Branding Reddit Pitching 149

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131