Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. ” — Dan Beltramo, CEO, AirPR.

Conference 109

Conference Internal International Storytelling 109

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. no measurable objectives or budget figures). PRSA is now accepting entries for the 2024 Anvil Awards. Find details here.

Publicity 176

Publicity Case Study Ethics Study 176

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

PRSay

SEPTEMBER 28, 2020

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. Here, she offers a preview of her speech and discusses what she calls “First Amendment-ish” issues: Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.”

Communications 148

Communications Employee Government Nonprofit 148

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Your goals should be specific, measurable, achievable, relevant and timed (SMART). You can pitch your ideas to podcasts and conferences. Do your SWOT.

Strategy 86

Strategy Brand Branding Leadership 86

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. I’m sure we’ve all encountered that. “I

Banking 199

Banking Marketing Measurement Leadership 199

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

Stern + Associates

MAY 8, 2023

The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. In this case, you want attendees to tag their posts with your hashtag so you (and other conference attendees) can follow the event. This will also help you measure overall social engagement.

B2B 111

B2B Social Media Company SMB 111

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Shift Communications

AUGUST 15, 2022

How many trips, conferences, campaigns and launches were delayed or cancelled all together as people waited out wave after wave of COVID? Even better, envision the steps and milestones, how you’re going to measure progress and plot it all against a timeline. By Tina Charpentier, EVP, Client Experience.

Energy 78

Energy Leadership Measurement Agency 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. We’ve spoken at conferences around the world and written books together. Every profession has its heroes: In football you think Pele, in measurement you think Richard Bagnall.

Measurement 98

Measurement Energy Conference Industry 98

PRSay

OCTOBER 12, 2016

The Media and Communications industry is evolving rapidly. At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. Better Data and Measurement Tools. Earned Media’s Increasing Importance.

Communications 60

Communications Trends Leadership B2C 60

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced.

Corporate 74

Corporate Communications Survey Employee 74

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 86

Survey Measurement Employee Retail 86

Beyond PR

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 45

Measurement Data Marketing Analytics 45

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

PR 20/20

MAY 9, 2023

The HubSpot CRM offers robust segmentation capabilities that enable you to create targeted lists for personalized communication, marketing campaigns, or event invitations. You can tailor your messaging to specific member groups, ensuring more relevant and effective communication. Want to talk about HubSpot with an expert? Reach out.

Strategy 81

Strategy Marketing Tools Report 81

Shift Communications

NOVEMBER 29, 2022

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup.

Conference 40

Conference Analysis Journalism Employee 40

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations.

Measurement 75

Measurement Government Education Conference 75

Communications Conversations

APRIL 1, 2021

Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success. However, being embedded within an organization has a lot of benefits, especially from the communications standpoint.

Financial 148

Financial LinkedIn Groups Sports 148

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. This is the time for communications professionals to step up and take control. While it is absolutely necessary to communicate to the press and those directly impacted by a crisis, it’s paramount that you act first before making empty promises.

Crisis 87

Crisis Internal International Conference 87

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. Don’t sit in the booth at conferences – go to the sessions.

Survey 119

Survey B2B Marketing Interviews 119

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact.

Financial 147

Financial Employee Leadership Training 147

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. A device that plugs into your car’s diagnostic port (which is not for everyone, since it tracks your location) measures how smoothly you operate your vehicle. Insurance industry innovations.

Insurance 140

Insurance Insurance Sports Telecommunications 140

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 100

Interviews Publicity Technology Social Media 100