Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. It’s a wonderful community act of craft. I’m writing on my blog more than ever.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work.

Communications 104

Communications Community Measurement Study 104

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Bloggers don’t have an editor. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Masters in Communications

MAY 28, 2019

Here we will discuss the effects of stress, how it can affect communication, and best methods to overcome stress. How Does Stress Affect Communication? Another way that stress manifests is through communication. This can have a negative effect on your communication skills. The same is true for academics.

Communications 49

Communications System Energy Study 49

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 76

Exercises Writing Facebook LinkedIn 76

Solo PR Pro

JUNE 4, 2019

Many co-working spaces have online communities where you can get business leads, learn a new skill, or meet professionals in other sectors with whom you might never otherwise cross paths. It may feel counterintuitive, but schedule time to recharge and exercise. Then divide and conquer! Self-care is essential. Learn more about it.

Exercises 61

Exercises Meeting Groups Community 61

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

Cision

MAY 3, 2017

By supporting the press through honest PR practices, by giving back to community, but upholding ethical standards in all that they do, companies can help ensure that the American dream and the laws that govern it stay in place permanently. Journalists want high quality content from brands so they can write better news stories.

Brand 253

Brand Branding Government Ethics 253

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 71

Survey Technology Corporate Financial 71

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

Konnect Agency

MARCH 31, 2020

So, in writing this message, I’m not here to give you more advice on how to handle the current challenges of this pandemic situation (there are plenty of people doing that) or get into a rah-rah “we will get past this” message (tons of people doing that as well). Next, our sense of community has shifted – for good.

Community 52

Community Education Video Local 52

Karen Freberg

APRIL 10, 2019

I have all of his books and when I heard he was writing a new one that was different from others he has written in the industry, this peaked my interest. This is a book that is not only relevant for technology or communicated based classes, but should actually be the required reading for all disciplines. And the rest is history!

Exercises 45

Exercises Social Media Education Industry 45

Karen Freberg

FEBRUARY 16, 2018

Emily and Amber were talking about how there wasn’t really a book that covered short form or long form content creation, addressed the issue of actually the best practices of writing an email and other key topics surrounding digital media. Why did we write this book? We sat and drank out coffee. Here are some reasons.

Writing 40

Writing Exercises Resources Advertising 40

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. Write them down. More than just “being prepared” and helping you stay organized, this exercise will demonstrate to your new professional friend that you did your homework and you’re interested in what they do. A couple weeks ago, I had coffee (actual in-person coffee!)

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. – Paula McNamara Johns , Founder, Paula Johns Communications. – Janet L.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. It’s an exercise in futility. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy. Here you go.

Education 40

Education Measurement Government Interviews 40

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

NOVEMBER 5, 2016

I figured there wouldn’t be much of a crowd (it was just past noon), I’d exercise my franchise, and know I’d done all I could to get my candidate in the door at 1600 Pennsylvania, NW. Now, I didn’t start out writing this to give you a hard time, but seeing that first-time voter awoke something in me.

Exercises 40

Exercises Banking Training LinkedIn 40

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. Read or view the video below to get their take on the industry. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Sign out Leave your comment here. Wanna Subscribe? Shall We Tweet?

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports.

Content Marketing 40

Content Marketing Marketing System Technology 40

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. There should be some room to experiment around with these tools, and see what exercises and assignments work for your classes. 8 Writing Tools for Social Media (Hootsuite).

Social Media 40

Social Media Resources Media Case Study 40

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90