PRSay

OCTOBER 12, 2023

As Hispanic Heritage Month shares a vibrant tapestry of Latino culture, history and achievements, it’s the perfect time to shine a spotlight on the incredible contributions of Latina communicators and entrepreneurs. As we reflect on their experiences, we continue to learn how diversity can be the catalyst for cultural change.

Resources 173

Resources Meeting Interviews Government 173

ImPRessions - Crenshaw Communications

APRIL 9, 2020

In public relations , as in other businesses, working from home is the new normal. This period of working outside the office has been an adjustment, but most PR pros have learned how to make the best out of a terrible situation. Those of us in PR and communications have also seen a shift in the way we interact with journalists.

Policies 296

Policies Crisis Pitching Travel 296

PRSay

FEBRUARY 23, 2024

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. The future job market features more remote job opportunities than ever before. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. Develop your personal brand.

How To 176

How To Employee Nonprofit Technology 176

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Why do you love this company and why should I want to work with you? Why do you love this company and why should I want to work with you? If a future employer cannot answer this question, that’s a big issue. What is it about this job that would make others want to work here and with you? It is that time of year again.

Interviews 296

Interviews Employee Agency Company 296

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 159

Communications Ethics Training Hotels 159

PRT Submitted Articles

OCTOBER 9, 2022

COVID-19 has changed everything – from the way we interact, to how often we leave our homes, to the future of work and life balance. Grappling with the pandemic has also changed how we do and how we should communicate. We got a new perspective on just how hu

Communications 130

Communications Conference 130

Stern + Associates

MARCH 27, 2024

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. When it comes to attracting and retaining talent, there’s a clear need for the executive communications team to be instrumentally involved. The current and future employee is now a key strategic audience.

Strategy 114

Strategy Communications Employee Groups 114

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. The pandemic drove much of the change we’ve seen in retail over the past three years. In fact, tech innovations have disrupted retail as much as nearly any sector.

Retail 310

Retail Technology Mobile Consumer 310

Onclusive

JUNE 9, 2021

Which messaging and stories worked best in the past? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. It is also critical to understand which messaging and which stories worked for you—and others in your industry—in the past.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . Note specific reporters or media organizations that can be helpful for the future. from last year. from last year.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Make Onboarding Work Hard.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

NOVEMBER 8, 2023

If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. If the language isn’t comfortable, change it so that it flows naturally. Conversely, if you’re talking to a journalist from a sophisticated trade or tech outlet, you’ll need to communicate at the level of its audience.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

5W PR

JANUARY 29, 2024

It also involves influencing the future. Their goal is to change how the public sees the defense tech industry. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. Informed by my own experience, here’s how to work successfully from anywhere.

How To 309

How To Meeting Travel Employee 309

PRSay

AUGUST 4, 2021

While the delta variant is putting some of the plans on hold for the moment, it’s critical for leaders to manage workplace changes, whether that means bringing all of their employees back to the office full time, choosing a remote/work-from-anywhere option or transitioning to a hybrid-work model.

Communications 157

Communications Employee Transportation Energy 157

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Here are some of our thoughts from this year.

Trends 116

Trends Communications Conference Leadership 116

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

The media landscape is cluttered, and it’s always changing. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?”

Media 310

Media Retail B2B Journalism 310

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It provides a signpost to how practitioners should develop future skills. It peaked with its most relevance in 2018," he said. These issues are on the rise.

Communications 105

Communications Big Data Leadership Data 105

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. First, a word about brands.

Strategy 78

Strategy Brand Branding Leadership 78

PRSay

OCTOBER 12, 2021

As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. Because it wasn’t paid.

Nonprofit 195

Nonprofit Financial Community Leadership 195

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack is a newsletter platform that allows writers, journalists, and content creators to publish and monetize their work directly to a specific audience. But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 195

Meeting Education Ethics Leadership 195

Wadds Inc.

JANUARY 22, 2024

The Nowhere Office explores how the COVID-19 pandemic accelerated changes in the nature of work have created a new type of office - a virtual space that is harder to define or manage. You might think you’re getting ‘nowhere’ at work… but what if you’re not the only one? What if we’re all in The Nowhere Office ?

Fashion 52

Fashion Knowledge Base Internal International 52

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. Quantum will have a big role in bringing about the future of computing, networking, and sensing. Why – and how – should leaders prepare for a quantum reality, today? Named a 2023 U.S.

Technology 120

Technology System Government Groups 120

PRSay

JULY 10, 2020

And just as the pandemic has called on each of us to adapt to the changes it has caused, we also have a responsibility to prepare for the post-pandemic future. Keeping a record gives us a valuable resource for future crisis planning. Envision the future. Plan for recovery.

Crisis 175

Crisis Crisis Management Employee Retail 175

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

JUNE 29, 2020

” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Stephen Waddington

FEBRUARY 15, 2022

The more things change, the more they stay the same.” Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors.

Trends 157

Trends Publicity Marketing Case Study 157

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124