ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Successful PR plans work to convey messages and stories that are – at least to a degree – ownable by the company or brand in question.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Assuming you are willing to share details, they should be woven into the messaging and storytelling. Take Stock of Your IP and its Potential. It is not a binary decision, either.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

MAY 25, 2015

You’re a storyteller. Consider starting a vlog (that is, a video log) for your brand. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! As a PR professional, you know how to write, and you know how to tell a succinct, engaging story. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

APRIL 2, 2015

A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Has a brand ever surprised you in such a kooky way that you just had to tell someone. You were the target of trigger marketing, which can come in the form of ads, branded content and live events.

Airlines 120

Airlines Storytelling Local Travel 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Cision

JULY 10, 2015

The brand could have used any voice-over actors, but they chose Pete Stacker and David Bickler. Office Depot worked with Peter Thomas, a documentarian for brands like “National Geographic.” Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper! . Make it Pop.

Video 120

Video Storytelling Local Creativity 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Want to create standout content?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. This goes for any business or brand, really! Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. It’s a way to earn media attention for your brand and gain better visibility in the market. You want it to include your mission and how they can learn more about your company and brand. How to End a Press Release. Call to Action.

How To 105

How To Writing Video Fashion 105

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 116

Video Communications Strategy Product Launch 116

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. However, the truth is that we can measure it. Let’s demystify the ROI of PR.

Analytics 170

Analytics Measurement Data Technology 170

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Fifteen years later, the solid foundation advice still works.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

APRIL 7, 2015

People view, connect and engage with native ads much more easily than branded content. But brands already can create 10-minute videos with six-second teasers. Neither personal nor branded videos currently have Facebook’s auto-play functionality; however, the feature is likely to be added in a future update. Not so much.

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t miss these related posts: Should Brands Take a Stand in Politics? We see infographics in content marketing survey results as well. 2) Design fundamentals.

Infographics 68

Infographics Data Case Study Content Marketing 68

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! What role do you think storytelling plays in PR? I’ve written more than 3,000 articles in my career, so I know how reporters think, what makes them tick, what stories will resonate with them and what facts or issues will make them back away.

Journalism 120

Journalism Newspapers Writing Report 120

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! If you don’t understand the individual or group whose story you are telling, your story will sound false. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

MARCH 14, 2016

He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years. Influencer Intel of the Week: For brands looking to reach all of North America, understanding Canada’s digital landscape is essential.

Fashion 40

Fashion Tourism Media Journalism 40

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. The white paper has its own specific audience and purpose that separates it from other PR content. See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. And that’s smart. Why settle for stagnant reach?”

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

Cision

JUNE 2, 2015

“It’s difficult for someone to be truly committed to a brand unless they give money or time.” “Brand voice is not just what you say, it’s how you say it.” Use brand voice to attract and repel. Want more multimedia storytelling insights? .” Click to tweet! ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. This comes on the heels of CMI’s recent conversations with global enterprise marketers.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Effective storytelling improves valuations. 34% said ebooks.

B2B 116

B2B Marketing Survey Software 116

Cision

DECEMBER 17, 2015

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it.

Brand 120

Brand Branding Nonprofit Storytelling 120