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Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. Astroturfing should be called out in the strongest terms. Transparency is critical to avoid claims of conflict of interest.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

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Page report highlights management communications opportunity

Wadds Inc.

The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisis management and ethical stewardship.

Report 59
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What You Can Do With a Public Relations Degree

5W PR

Social media manager Social media managers with a public relations degree are now crucial for organizations due to the growing significance of social media in communication strategies. Event planner Event planning is another exciting career path for individuals with a public relations degree.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command. The military as a whole faces a severe recruiting crisis.

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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.

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Exploring the modern corporate communication function

Stephen Waddington

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

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