Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” What does it do?

Software 78

Software Case Study Technology Tools 78

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Why do you need social listening software? A study has shown that clients like it when brands engage with them.

Brand 62

Brand Branding Social Media Reddit 62

Cision

DECEMBER 3, 2015

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Here are three steps for creating your successful brand journalism program: Learn more tips on building your brand journalism program.

Journalism 120

Journalism Brand Branding Fashion 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. Where should I look to find the good award targets? .

B2B 295

B2B Industry Company Case Study 295

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 123

Technology Publicity Software Print 123

Cision

JULY 11, 2017

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Other high-performing sectors when it came to monies raised were business productivity software and fintech. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. Media are, too.

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. And adding influencers to the mix can boost those PR efforts exponentially. .

B2B 191

B2B Social Media Radio Fashion 191

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. B: Has the coverage that your team generated changed how people discuss the brand in sales discussions or online? Buy in from data owners.

Measurement 222

Measurement System Data Analysis 222

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. 5) It gives you access to marketing software.

Company 62

Company Software Crisis Management Agency 62

Cision

AUGUST 9, 2017

Reach the best audience: With media targeting software , it’s easy to tailor your campaigns for maximum impact. Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels.

Communications 185

Communications How To Media Measurement 185

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Truescope uses the “workspace” concept that’s become popular in software. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. Truescope product overview. Workspaces.

Tools 161

Tools Media Software Analysis 161

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This may not seem obvious if you are accustomed to monitoring online or print coverage. This was true of every industry, except PR technology. 4) PR tech mentions.

Software 122

Software Technology Advertising Advertising 122

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. The post The PR Opportunity for Brands as Publishers Tinker with Journalism appeared first on Sword and the Script. Talk to Us!

Journalism 65

Journalism Brand Branding Advertising 65

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Cision

OCTOBER 26, 2015

We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story. Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. New social performance dashboards provide a snapshot of your most important data.

Print 120

Print Software Mobile Writing 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. Recommendations include simple, inexpensive survey data owned by a brand but only tangentially related to its product or service as well as short articles drafted specifically for a particular outlet. Stay on top of top tools.

Social Media 120

Social Media Media Comparison Guidelines 120

Cision

APRIL 27, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 146

Storytelling Data B2C B2B 146

Sword and the Script

SEPTEMBER 14, 2021

It also reported , citing research by Nielsen, that “Host-read podcast ads outperform non-host-read ads on brand recall as well as other key marketing metrics.”. They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. Podcasts have influence beyond broadcast. Image credits: Unsplash and Podseeker.

Media 93

Media Pitching Print Data 93

PeakMetrics Insights

MARCH 13, 2019

The Importance of Brand Mentions and the Ability to Track. Brand mentions can be extremely helpful or damaging to an organization. It’s also highly beneficial for organizations to track other terms aside from their own brand. The Ingredients of Quality Media Monitoring Software.

Media 40

Media Software Television Print 40

PeakMetrics Insights

MARCH 13, 2019

The Importance of Brand Mentions and the Ability to Track. Brand mentions can be extremely helpful or damaging to an organization. It’s also highly beneficial for organizations to track other terms aside from their own brand. The Ingredients of Quality Media Monitoring Software.

Media 40

Media Software Television Print 40

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Understand which influencers are having the most impact on your brand. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Cision

MAY 4, 2015

Cision Social Edition , built on the Viralheat technology stack, is designed to simplify social media and content marketing management, extend the lifespan of content, help brands reach new audiences with sponsored placements, and more. Understand perception of your brand with real-time monitoring. Content Optimization Insights.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

PRSay

JANUARY 13, 2021

Brand and business, company news, customer stories. Print publications. Michael DesRochers is co-founder and managing partner for PoliteMail , a provider of email measurement and analytics software for Microsoft Outlook and Exchange. Here are some of the most common communication sender areas. HR policies, procedures, training.

Internal 187

Internal International Data Communications 187

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

JUNE 14, 2016

There’s a handful of headlines emerging discussing plans to shake up marketing from an investment to drive profit , to the mechanism of profit : “Mondelez will focus on forming media partnerships to acquire, develop and distribute content that will promote its so-called “power brands” like Oreo cookies and Trident gum.

Marketing 60

Marketing Conference Software B2B 60

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Make no mistake: interactive infographic creation is essentially software development. You’ve done the software development for them. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60