Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image. If so, what is it?

Brand 60

Brand Branding Airlines Retail 60

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.

Wireless 62

Wireless Retail B2C Instagram 62

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? Holiday Spending.

Strategy 52

Strategy Brand Branding Retail 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Shift Communications

APRIL 27, 2018

It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement.

Television 68

Television Consumer Retail Community 68

NewsWhip

MAY 19, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . Benedict Nicholson.

Technology 97

Technology Analysis Privacy Facebook 97

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . Benedict Nicholson.

Technology 78

Technology Analysis Privacy Facebook 78

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. Yes please.

Trends 59

Trends How To Retail Google 59

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Media Relations 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

The Hoffman Agency

FEBRUARY 28, 2020

It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy. When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result.

Retail 36

Retail Print Financial Examples 36

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

DECEMBER 10, 2014

A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Ultimately, where should marketers send their prospects when they interact with a brand online? Oli Gardner, the founder of the landing page and conversion agency Unbounce, likes to say, “your website is your Brand Central Station.”

SEO 98

SEO Interviews Blogging Engineering 98

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The social networks can be helpful for this.

Storytelling 45

Storytelling Data B2C B2B 45

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

Web 40

Web Retail Twitter Print 40

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists.

Apparel 106

Apparel Public Affairs Training Corporate 106

Norton's Notes

APRIL 22, 2016

Karine features various designers and retailers aswell as providing lots of hints and tips. Describing her own style as ‘eclectic boho glam’ – you’ll often find bold patterns (including animal print), gold finishes and various textures featured across Kimberley’s blog. I just wish I had the same eye for detail as Karine! Swoonworthy.

Blogging 28

Blogging Retail Trends Product Launch 28

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. What metrics do they use to measure those goals?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Mark My Words

MARCH 6, 2018

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Needless to say, the gallery had to order more prints.

Brand 60

Brand Branding Film Print 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks so much for stopping by WUL!

Blogging 73

Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

SEPTEMBER 26, 2006

The new 2005 Naked Chardonnay is available at Chaddsford Winery and its five area retail shops, which are located in Peddler''s Village (Bucks County), Exton Square Mall, Montgomery Mall, Springfield Mall and the Ardmore Farmer''s Market at Suburban Square. Until then, study up on a real wine story-- Stormhoek.

Pitching 40

Pitching Retail Print Report 40

NewsWhip

APRIL 28, 2021

The effect of brands helping during the Covid-19 pandemic. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

SEPTEMBER 23, 2014

It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Most people won’t remember the Urban Outfitter’s stunt in a few weeks, but the brand name will seem familiar the next time we walk by the store entrance in the malls of America.

Company 110

Company Apparel Airlines Crisis Communications 110

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook.

Brand 157

Brand Branding Travel Crisis 157

ImPRessions - Crenshaw Communications

JULY 26, 2016

It’s no wonder organizations and brands of every kind are investing serious creative capital in Snapchat to broaden their PR reach and supplement traditional media programs. Some brands know millennials tend to love a good deal almost as much as they love Snapchat. billion in cash earlier this year. Deals and Discounts.

Creativity 120

Creativity Social Media Retail Print 120

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. It shouldn’t surprise us that brands have attempted to cash in on the offence economy. Despite the complaints and some expression of regret the discount retailer racked up its most successful trading since 1990.

Print 60

Print Viral Film Construction 60

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

Reputation 52

Reputation Advertising Advertising Crisis 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52