PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Use metaphors to paint pictures. Conduct research on the media outlet and interviewer.

Media Training 183

Media Training Training Interviews Media 183

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day.

Pitching 130

Pitching Television System Local 130

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 109

Marketing Newspapers Print Local 109

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

Critical Mention

AUGUST 7, 2020

The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

Polaris

APRIL 7, 2015

Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. You want to deliver your message in a professional manner.

Video 100

Video Brand Branding Content Marketing 100

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. Visit [link] for more info and to subscribe to Shawna’s newsletter.

Television 52

Television YouTube Pinterest Radio 52

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Maxim Behar

FEBRUARY 18, 2024

Whether they meet or talk through television screens. This means that they have some agreement, which is why I am surprised that each speaks through television and social media. I return to my favorite topic, a perfect campaign to brand our country as a place for investments, not just as beaches and cheap alcohol tourism.

Television 59

Television Tourism Strategy Policies 59

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 79

Television Sports Web Advertising 79

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL. And just as certain comedians are better suited for certain skits, members of your team are more valuable in some areas than others.

Television 112

Television Writing Storytelling Video 112

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Critical Mention

DECEMBER 17, 2019

In recent years, YouTube has become indispensable for brands as a part of their PR, communications and marketing strategy. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

YouTube 91

YouTube Radio Analytics Television 91

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. How do you manage that expectation?

Sports 113

Sports Travel Television Agency 113

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Corporate communications teams. Media outlets. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Mark My Words

AUGUST 2, 2022

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

For brands, PESO works well because it combines the four major types and channels of content – paid, earned, shared, and owned – and offers a blueprint for how they can amplify one another. That’s right, it’s the PESO content model, and it’s powerful.

Government 170

Government Facebook Instagram Television 170

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Critical Mention

JANUARY 22, 2020

Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track when, where and how their brands are mentioned across the entire media landscape.

Television 80

Television Radio Analytics YouTube 80

Mindful Marketing

MARCH 27, 2022

Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes such foolishness, but is throwing shade on the big players’ branding the way to ensure it wins? public university campuses by enrollment?

Insurance 75

Insurance Insurance Television Exercises 75

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. .

Local 88

Local Comparison Trends Television 88

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

SEPTEMBER 26, 2017

Are you reaching out to the media, trying to bring in new contacts for your business, building your internal team? If you want to enhance your brand image with the public and specifically those who are your audience, how will you do that? Know the Objective. What is the purpose of this particular campaign or part of a campaign?

Publicity 83

Publicity Local Television Radio 83

Shift Communications

JULY 25, 2016

Targeting millennials and retaining their loyalty is crucial to many brands, yet millennials are the one of the hardest segments to market. Young adults don’t trust big brands, even when they try to cloak themselves in hipster [see Caleb’s Kola]. Consumers know brands ultimately only want one thing. Kamara Ferrell.

Social Media 60

Social Media Media Television Print 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

Meeting 76

Meeting Automotive Media Journalism 76

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Just us, not them. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD.,

Pitching 78

Pitching Instagram Survey Data 78

Katie Paine's Measurement Blog

MAY 25, 2023

4 I need daily monitoring reports on issues and crises that might affect my brand, and they must include social and traditional media. 11 I need to capture all my television and broadcast coverage, and be able get broadcast quality videos I can save and show to my boss. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In broadcast television, you had three choices – ABC, CBS or NBC.

Content Marketing 60

Content Marketing Publicity Marketing Television 60