Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. PR tech mentions Press release grader.

Software 167

Software Marketing Leadership B2B 167

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

PRSay

NOVEMBER 29, 2023

In today’s polarized social and political environment, the idea that “If you don’t say something, you’re saying something” seems to be holding true for companies and brands, Omodt said. In the latter case, “you’ve got to be careful not to escalate internal conflict and create this silent, resentful minority” in your workforce.

Leadership 105

Leadership Employee Crisis Management Resources 105

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 94

Local Internal International Crisis 94

The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root.

Brand 36

Brand Branding System Technology 36

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. B: Has the coverage that your team generated changed how people discuss the brand in sales discussions or online? Buy in from data owners.

Measurement 222

Measurement System Data Analysis 222

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., He serves on the board of advisors of Infinite Retina and the Museum of Public Relations.

Corporate 274

Corporate Leadership Advertising Advertising 274

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand. We saw this during the height of the COVID-19 pandemic.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. See this post for tips on writing stellar bylines. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Katie Paine's Measurement Blog

JULY 10, 2023

Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. If you have a CRM system in place (such as Salesforce) you should be able to get good data out of it. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The key building blocks are secure, cross-system data integration and efficient data management. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Stephen Waddington

NOVEMBER 1, 2021

Dasgupta estimates that the economic system is broken to a cost of $4 to 6 trillion per year. Our systems of corporate governance need urgent reform to account for the environment. Our systems of corporate governance need urgent reform to account for the environment. None of this appears on a profit and loss or balance sheet.

Government 131

Government System Crisis Corporate 131

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. “For Those are complex systems based on social interactions and an algorithm can’t yet predict that.”

Tools 110

Tools Employee Government Strategy 110

Reputation Us

JUNE 14, 2021

We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. For us, that means sharing where we stand on social justice issues to create affinity from allies both internally and externally. We also need to be sure our brand is for the people, planet and prosperity.

Reputation 148

Reputation Financial Community Employee 148

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 101

Interviews Publicity Technology Social Media 101

Katie Paine's Measurement Blog

MAY 25, 2023

You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. 4 I need daily monitoring reports on issues and crises that might affect my brand, and they must include social and traditional media.

Measurement 52

Measurement Communications Survey System 52

PRSay

NOVEMBER 18, 2022

If the dollar weakens and an alliance of new payment systems arises from India, China and Russia, how can U.S. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. For her day job, she leads a team of digital content strategists for Providence Health & Services, the third largest not-for-profit health system in the U.S.

Healthcare 150

Healthcare Community Twitter Communications 150

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Most systems rely on some sort of algorithm to identify these subjects based on computer-automated selection. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

wiredPRworks

APRIL 6, 2022

Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Ted Gregorek. As the CEO of T.

How To 52

How To Engineering System Insurance 52

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Internal Resources. Lack of buy-in. Lack of resources.

B2B 137

B2B Company Survey Enterprise 137

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Your company or brand is a given, but what else?

How To 265

How To Media Software Agriculture 265

Sword and the Script

MARCH 15, 2022

The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. This saves users in terms of both system clutter and data costs. Everything you need is within a click or two. Workspaces.

Tools 160

Tools Media Software Analysis 160

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Melisa Miller, Alliance Data Systems. Rometty, International Business Machines (IBM) Corporation. and are highly monitored. Women CEOs in the Fortune 500. Corie Barry, Best Buy.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Stern + Associates

JUNE 5, 2023

Author of the forthcoming book ,“ The Geek Way ” (November 2023), who is fundamentally optimistic about the future of AI, he helps leaders understand why these systems still have serious flaws that need to be addressed in order for us to realize their full impact.

Technology 100

Technology Ethics Leadership Groups 100

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 183

Measurement Communications Analysis Data 183

Mark My Words

JULY 31, 2014

It’s a story that says a lot about leadership, decision making and business growth. I am beginning to wonder whether there is a growing trend for brands to try and bury a crisis on social media, using it, but not in any way effectively in their hope to paper the cracks. Leadership is a vital ingredient here. But many don’t.

Crisis 120

Crisis Leadership Newspapers Travel 120

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 116

Study Survey Infographics B2B 116

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism.

Real Estate 111

Real Estate Community Employee Education 111

PRSay

AUGUST 15, 2019

Wabash National, the premier North American manufacturer of semi-trailers, truck bodies and liquid transportation systems, knew they needed a solution capable of reaching workers with important attendance tracking and benefits information, but they also wanted to provide a platform to connect and inspire their employees.

Communications 107

Communications Employee Enterprise Local 107

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Leadership and differentiation: How can you use tools for competitive advantage?

Tools 175

Tools How To Agency SEO 175

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52