Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

JUNE 23, 2021

Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release. If not, you need to improve your press release writing.

Writing 52

Writing Content Marketing Infographics Video 52

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement. Content, content and more content. How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

5W PR

NOVEMBER 19, 2021

For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy. These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Write content in response. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? As long as that suits your brand image! Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

The Proactive Report

APRIL 6, 2021

Let’s assume that you’ve decided you need a new site, whether it’s to refurbish your old one, or to build a brand new one. Your digital assets are all those things that make up your brand image. Your digital assets are all those things that make up your brand image. Brand bible. Brand Bible. Logo files. Logo Files.

Web 182

Web Guidelines Infographics Brand 182

Buzzstream

FEBRUARY 1, 2024

I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 75

Strategy Media How To Infographics 75

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Beyond PR

JUNE 2, 2016

When writing a press release, you can learn a lot from these efficient homeowners. It may be tempting to jam as much as possible into your release, but cluttered writing leads to jumbled ideas, run-on sentences, and lack of clarity. Eliminate unnecessary information so that readers can connect quickly and easily with your message.

Writing 40

Writing Strategy Travel Infographics 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. UK consumers are expected to spend £24.1

Examples 116

Examples Energy Retail Product Launch 116

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Let’s look at the types you absolutely need in your content marketing strategy. Also diversify the types of posts you write. Infographics. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Cision

DECEMBER 28, 2017

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. August: Tell Your Brand’s Story. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth.

Digital PR 71

Digital PR Construction Case Study SEO 71

ReimaginePR

SEPTEMBER 5, 2016

But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Why do you you write your blog?

Blogging 120

Blogging How To Infographics Writing 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. (You Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

PR 20/20

NOVEMBER 29, 2016

Why are you writing? In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. Action Time: Developing a Strategy for Your Content Marketing. And yet, only 37% of B2B content marketers have a written content marketing strategy.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. What are some of the biggest communication challenges facing financial brands today?

Financial 168

Financial Infographics Pitching Consumer 168

Buzzstream

DECEMBER 1, 2023

If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands.

Examples 133

Examples Software Pitching Tools 133

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Insider Tips to Crafting Winning Award Entries. Do plan far in advance.

B2B 168

B2B Video Exercises Infographics 168

Cision

JANUARY 26, 2016

All brands want media coverage. But if your pitch sounds exactly like every other brand’s, it will get ignored. In fact, changing your strategy will surely make journalists take note. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves.

Media 120

Media Pitching Trade Shows Infographics 120

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. The Google Algorithm. Owned Media. That’s earned media.

Google 113

Google Guidelines Web B2C 113

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

APRIL 16, 2015

How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Write an outline. Here are five ideas! Determine your objectives. What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 119

Writing Case Study Study Brand 119

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. But are you even investing in long-term strategies that will help you get them? What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness?

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

JUNE 15, 2016

We can now tap directly into conversations taking place right now on any subject or brand. We can find out what problems people are having, how they feel about your brand ad your competitors, what their needs and aspirations are and who the influencers are in that space. There are now a slew of tools to help you do this.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228