NewsWhip

FEBRUARY 19, 2020

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved.

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Training Brand Branding Fashion 97

NewsWhip

APRIL 11, 2019

The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip.

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Pinterest Fashion Journalism Brand 84

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. Home living and fashion were two others.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

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Film Marketing Sports Hotels 130

Cision

APRIL 22, 2016

If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip. What piece of your brand’s conversation are you missing out on? Image via Pixabay: 1.

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Fashion Data Software Twitter 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

NewsWhip

FEBRUARY 12, 2020

Instagram was all about the fashion of the evening. Here were some of the top brands called out during the red carpet walk. More than what worked for each social platform though, there was a significant amount of coverage following the social issues brought up by fashion, speeches and skits throughout the night. Katherine Ellis.

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Film Fashion Journalism Storytelling 78

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

MARCH 30, 2021

These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years. These branded accounts furnish a steady stream of self-promotion. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email.

Social Media 111

Social Media Report Survey Media 111

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —.

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Case Study Study Radio Analytics 78

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. Global brands face increasing pressure to take action over racial equality after the death of George Floyd. These issues are not going away.

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Internal International Banking Financial 100

NewsWhip

MAY 16, 2023

The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts. This is why it’s important for brands to understand regional passions so that they can best adjust their media when it comes time to target new areas.

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Facebook Sports Comparison Fashion 78

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

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Marketing Content Marketing Social Media Employee 215

Prohibition

JANUARY 21, 2021

I was in my final year, studying Journalism at Leeds Trinity, I knew I wanted to work in PR and I’d done various work placements to get insight and experience working in the industry. I could scroll for hours looking at all sorts from delicious food pics, to interior inspiration and fashion trends.

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Meeting Fashion Journalism Instagram 62

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust.

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Strategy eBook Consumer Fashion 76

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

Blogging 99

Blogging Fashion Writing Community 99

5W PR

OCTOBER 4, 2017

5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. Relationships with key industry influencers, social influencers, celebrity groomers and likeminded brands. Branding strategy.

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Print Journalism Consumer Agency 83

Beyond PR

MARCH 14, 2016

GQ: Noah Johnson ( @noahvjohnson ) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut.

Fashion 40

Fashion Tourism Media Journalism 40

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

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Social Media Agriculture Marketing Media 128

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notable quotables from Betsy Reed: “One of the things we’ve learned in the past few years is that while it’s necessary for journalism to serve as a fact-checking function of those in power…it’s not sufficient.

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Conference Journalism Web Comparison 36

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Heather West. westlevyPR. Peter Shankman. petershankman.

Twitter 77

Twitter Radio Social Media Print 77

prTini

JUNE 16, 2015

To promote the Toronto Short Film Festival , the brand’s Instagram channel morphed into a choose-your-own-adventure silent film. ” While your brand may not need to create a film experience, there are ways to creatively connect hashtags to calls to action. Brand journalism via Insta-zine.

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Creativity Examples Film Fashion 28

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Prior to Alice Riot, I had zero background in fashion or apparel. Combined with Alice Riot, it’s a pretty full work portfolio.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

FEBRUARY 26, 2019

>>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Does this mean good old fashion pitching is over? It sends referral traffic – potential subscribers – and the residual value of backlinks works like compound interest in search. Myth 3: You can’t pitch reporters with content.

Content Marketing 91

Content Marketing Marketing Pitching Survey 91

Waxing UnLyrical

APRIL 11, 2012

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Tarnishing your brand doesn’t have to happen in such a dramatic fashion.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

The Stalwart Blog

SEPTEMBER 4, 2015

"She" is Kalyca Becktel , a part-timer at Stalwart Communications attending San Diego State University studying for a degree in Journalism with an emphasis in Public Relations. "He" T: I think evolution of brand presence on different social channels is holding us back. Brand loyalty is now of the utmost importance.

Instagram 60

Instagram Advertising Advertising Travel 60

Waxing UnLyrical

JANUARY 31, 2013

It was through my love of music that I discovered my passion for branding, public relations, and social media. Did you come to your career in a tangential fashion? I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. What lessons did you bring from your previous life?

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System Fashion Travel Community 93

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. In fact, I've been doing this for at least 40 years - first in journalism and then in business. And this is no longer a fashion, but just a business necessity. - Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Beyond PR

OCTOBER 11, 2016

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Despite a wealth of knowledge and experience, you might end up compromising quality just to get the work done in a timely fashion. Mistake #4: The wrong content cadence.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Bad Pitch Blog

JANUARY 16, 2012

In addition to major news organizations , anyone doing PR for a luxury or fashion brand are sure to find some of their media using Instagram. The Wall Street Journal: retail and fashion features reporter Elizabeth Holmes on Twitter In this example, Elizabeth is establishing contact with a source to ask questions via Twitter.

Social Media 64

Social Media Media Instagram Fashion 64

Sword and the Script

DECEMBER 30, 2017

If marketing could do *just* one thing to build brands and generate leads we would. Passion, consistency, focus, opportunity, humility and some good old-fashioned hard thinking – these are the elements of good marketing reflected here. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. But we can’t.

Blogging 75

Blogging B2B Content Marketing Trade Shows 75

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Some might call me old-fashioned when it comes to media relations. Whatever category your work falls into, these programs are successful because they work.

Blogging 69

Blogging Strategy How To Writing 69

PR Conversations

JULY 17, 2014

Which real, historical or fictional person or brand would you like to give a reputation makeover? To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. flexibility.

Real Estate 71

Real Estate Local Government Internal 71