PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. Often, this is announcing a new product, service, or opportunity. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months.

SEO 52

SEO Writing Local Product Launch 52

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. The video highlighted the events of the year, from start to finish using the most searched “whys” of the year. Nike Football Presents – The Switch a Spark Brilliance Production.

Video 62

Video Sports Film Employee 62

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Mountain Dew also comes to mind with its VR at the U.S.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Communications Conversations

JULY 20, 2017

But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. The role of content strategist is brand new for the company, which is both challenging and exciting. I’ve “known” Sarah Matsumoto for a long time now.

Corporate 0

Corporate Agency System Meeting 0

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. So often, these events come as a complete surprise. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

APRIL 27, 2016

With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. boba and fried chicken rounds in the Shanghai office; from restaurant hopping in the bustling Wangfujing area to mind-blowing feasts at Singapore’s local favorite hawker centers.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Doctor Spin

MAY 21, 2023

This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. PR agencies often create creative and innovative strategies to get your brand noticed. Global vs local.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 60

Writing SEO Google Local 60

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 The tools used were BuzzSumo to estimate social shares, and Boost the News (a beta product) to estimate traffic (I also checked Page Authority with the MozBar , but all three had PA:1). “We The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60