ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. So, when should a brand take a stand? The answer depends on the brand.

Brand 174

Brand Branding Fashion Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. QR code usage first soared after the COVID-related lockdowns, of course. Peloton swiftly steered its brand out of trouble by killing the campaign.

Facebook 310

Facebook Crisis Employee Government 310

5W PR

FEBRUARY 29, 2024

The discussions centered around identifying the hottest topics for 2024 and addressing the most pressing challenges facing the Miami business community. High-Profile International Ventures: Former White House advisor Jared Kushner made it clear during the event that his future lies in Miami and international investments.

Trends 78

Trends Internal International Education 78

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Office employees have been thrust into remote work, and many are using personal devices for business communications. Link your brand with ideas.

Reputation 221

Reputation How To SEO Guidelines 221

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 154

Employee Crisis Reputation Creativity 154

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Many freelancers take advantage of Substack to establish their personal brand and gain a following, so it’s a fertile area for identifying specific writers. But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. to 800+ sq. 28,000), as well as 20 ft.

Automotive 78

Automotive Mobile Technology Transportation 78

Cision

OCTOBER 20, 2016

Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months?

Conference 120

Conference Internal International Community 120

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! In the court of public opinion (e.g.,

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. But in the public relations community, the instant reaction of many large companies also signaled a change in our world.

Brand 120

Brand Branding Travel Policies 120

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 109

Brand Branding Reputation Corporate 109

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 149

Survey Software B2B Pitching 149

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Define what matters to your business.

Crisis 78

Crisis Data Reddit Analytics 78

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! I quickly found Hoffman’s office culture to be one of positivity, community and commitment. I was able to get a crash course in PR to get my feet wet before dedicating all my time to graphic design.

Internal 68

Internal International Guidelines Agency 68

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Mix internal images with UGC. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland.

Ethics 52

Ethics Internal International Course 52

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The good news is there are tenets of reputation management that apply both professional and personal branding.

Reputation 185

Reputation SEO Web Community 185

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 125

Technology Publicity Software Print 125

Karen Freberg

FEBRUARY 25, 2019

When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication. Not engaged on social media, drop everything and talk with your community. What did I say?

Social Media 50

Social Media Internal International Media 50

Flack's Revenge

JUNE 6, 2018

Our friends at Jerusalem Venture Partners (JVP), an internationally renowned venture capital fund based in Israel, hosted a meetup, where I led a session about the art of PR for the Jerusalem tech community and its startups. Of course, I know JVP, as Fusion PR has worked with the largest and best-known Israeli VC for years.

Media 168

Media Transportation Enterprise Course 168

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Or, of course, any combination of the above. The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 102

Case Study Internal International Study 102

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

MAY 4, 2021

It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. The company will monitor 35,000 podcasts to the sources it monitors for brand mentions for it’s customers. Klear is the second acquisition Meltwater had made this year.

Tools 101

Tools Survey Pitching Analytics 101

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. We have brand and community managers for each title that are responsible for owning those channels.

Film 160

Film Video Community Social Media 160

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Increasingly influencers demand a fee for working with an organisation or brand. It puts public relations on a collision course with marketing disciplines. Community management.

Publicity 119

Publicity Customer Service Community Internal 119