Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.

Viral 115

Viral Marketing Web Case Study 115

Cision

AUGUST 21, 2017

Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? That said, they’re an issue that your team needs to be aware of and, preferably, ready to respond to with a plan of action to turn the issue into a positive PR opportunity for your brand. Learn more here.

Case Study 232

Case Study Crisis Twitter Viral 232

Communications Conversations

MAY 12, 2023

That it’s all part of the personal branding game. You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach. I’d say that’s a pretty pessimistic view.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Video YouTube Viral 130

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. Houston Rockets.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

NewsWhip

DECEMBER 4, 2019

CASE STUDY. One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. If you’d like to explore putting NewsWhip to work for your brand or agency, please get in touch with us here. Publishing.

Analytics 78

Analytics Case Study Data Reputation 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Shift Communications

APRIL 11, 2018

Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. “Take the politics out of it,” she said.

Social Media 119

Social Media Conference Media Corporate 119

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. On the contrary, if you’re listening to what customers are telling you is wrong about your brand, not only can you work to fix the issue, but you can also turn that learning opportunity into content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how brands like Cosmopolitan and Footlocker have added Instagram’s new Hyperlapse app to their social media mix. Want more PR case studies delivered directly to your inbox?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Cision

JULY 20, 2015

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. A fascinating case study, Yazoo made the decision to shift all of their budget onto social. The Salvation Army: #thedress. pinimg.com).

Social Media 28

Social Media Viral Film Media 28

Stephen Waddington

JULY 17, 2018

In most cases they don’t. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. Case study: sourcing stories from nationwide network Leonie Samways, the community champion at Asda in Chatham, Kent, used the Storyfinder app to upload a photo of her colleague Joe.

Storytelling 60

Storytelling Local Community Case Study 60

The Resolution Blog

JANUARY 8, 2018

Brand social activity into site content in real-time. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

AUGUST 22, 2017

Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. On the contrary, if you’re listening to what customers are telling you is wrong about your brand, not only can you work to fix the issue, but you can also turn that learning opportunity into content.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. The three days I was in LA were: Inspiring. Transformative. What is EDUMax? Special Thanks.

Education 56

Education Creativity Video Tools 56

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Solutions – How can your brand start to change the thinking around offering solutions to the issues highlighted? Now, think again.

Digital PR 71

Digital PR How To Reddit Engineering 71

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

FEBRUARY 9, 2016

Whether it’s troubleshooting a question on a product owned, or seeking information on a potential product or service site, brands have but a fleeting moment to answer those questions. went viral with an easy for new parents tip trying to sooth a crying baby. The single most valuable post a swimming pool vendor in Richmond, Va.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71