Remove Brand Remove Case Study Remove Content Marketing Remove Viral
article thumbnail

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

article thumbnail

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Beyond PR

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

article thumbnail

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. B2B content will become more customized.

B2B 120
article thumbnail

How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales.

Strategy 258
article thumbnail

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

article thumbnail

Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

article thumbnail

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t miss out download now.

Tools 136