NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

Brand 78

Brand Branding Viral Apparel 78

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. And I wanted to highlight those and discuss the implications for brands. #1 And, they can follow their favorite sports teams, brands and celebs there, too. #2 But, for brands, this opens up new thinking.

Social Media 218

Social Media Report Pinterest Reddit 218

5W PR

JANUARY 30, 2020

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. Is it possible health and wellness brands are missing the mark on messaging to this generation? Partnering with influencers of the target demographic. Liquid I.V.,

Brand 157

Brand Branding Marketing Sports 157

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 million engagements.

Instagram 78

Instagram Brand Branding Automotive 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. Organic Reach (or, how well can I reach my current followers/fans?). Hobbies and interests. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Many organizations and businesses heavily rely on media data and analytics.

Reputation 105

Reputation Brand Branding Analytics 105

NewsWhip

NOVEMBER 18, 2021

From keeping up with our favorite celebrities to finding new recipes to cook, the app has made the social media landscape easy to navigate and convenient for all users. . Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

NewsWhip

FEBRUARY 28, 2022

But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand. We’re now watching as TikTok stars make content that is not only easily accessible on other social platforms, but tailored for those different audiences. . And what does that mean for brands? . Dixie D’Amelio .

Banking 97

Banking Brand Branding Instagram 97

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Without contextual social insights, you won’t be able to connect all the dots and fully understand your audiences. Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. To get a glimpse, check out these examples: Audiences.

Brand 120

Brand Branding Sports Radio 120

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Charity Events -You can sponsor local charity events such as concerts or sporting events. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 127

Film Marketing Sports Hotels 127

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

Cision

APRIL 26, 2016

“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim Garst. I took away a lot of learning experiences from the Social Media Marketing World in San Diego. It was filled with amazing social media tips, ideas and strategies that I have taken back to work with me.

Brand 120

Brand Branding Social Media Sports 120

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? million) Jen Selter – Sport and Fitness (12.8 million followers: Helen Winkle’s unique brand attracts sponsors such as Smirnoff, Missguided, and Stash.

Social Media 81

Social Media Media Fashion Instagram 81

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too.

Social Media 103

Social Media Report Pinterest YouTube 103

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Mark My Words

MARCH 10, 2023

The BBC , which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for news staff, has been put under pressure by Conservative ministers to make an example of Lineker. Does he stay true to the Lineker brand?

Social Media 60

Social Media Policies Government Media 60

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. This year is no different, and I wanted to highlight a few teams who have really started off with a strong note on their social media game. Cincinnati.

Sports 45

Sports Social Media Trends Media 45

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. Here are five reasons why: Brand Awareness. Influencer Impact. Sentiment Monitoring. Until next time!

Social Media 75

Social Media Media Analysis Radio 75

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

Social Media 40

Social Media Brand Branding Media 40

The Hoffman Agency

JULY 22, 2022

Without truly realizing it, I created key performance indicators (at least one follower in our fake team’s real city and 50 total followers) and a brand voice (unhinged). In undergrad, I stuck to sports PR and saw the good and bad sides of that industry. People are so passionate but can also be immensely cruel.

Sports 36

Sports Interviews Internal International 36

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd.

YouTube 116

YouTube Brand Branding Video 116

Karen Freberg

FEBRUARY 12, 2018

One of my favorite people in social media came to class. What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand.

Social Media 47

Social Media Brand Branding Media 47

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. You might think that the big names would be where brands look to garner praise. That’s not the case now. That’s not the case now.

Social Media 95

Social Media Publicity Media Retail 95

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

TL/DR version: AI is to PR now what social media was to PR in the early aughts. We are Muck Rack customers, but are not otherwise affiliated with the brand.) Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients.

Report 182

Report Policies Survey Ethics 182

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78