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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. But there’s a catch.

B2B 156
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Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

How do brands stay relevant or become obsolete within a year. What’s most fascinating about today’s consumer landscape, aside from the need to be new (and understatedly cool), every hour, is the challenge for brands to do much more above and beyond anything they have ever had to do to entice, engage and retain their customer.

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Good Stories

PR for Anyone

How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television. I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. What to Pitch When.

Pitching 130
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners.

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Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
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Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It is a business and some people want the quick route and they want to do that. It is an option.

How To 234