Agility PR Solutions

OCTOBER 2, 2018

Many of the nation’s largest and oldest charities have significant top-of-mind brand awareness by a broad cross-section of consumers, according to an annual survey from the market research team at Zion & Zion, a top ranked full-service, national marketing agency.

Nonprofit 66

Nonprofit Brand Branding Survey 66

ImPRessions - Crenshaw Communications

JULY 15, 2016

” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

HMA Public Relations

OCTOBER 25, 2023

Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.

Communications 76

Communications Brand Branding Agency 76

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

The Hoyt Organization

APRIL 23, 2024

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. Here are seven steps for executing an effective nonprofit PR strategy. In the US alone, there are over 1.8

Strategy 72

Strategy Nonprofit Social Media Leadership 72

Cision

NOVEMBER 10, 2015

Nonprofits know and understand this, but not many look to their example when seeking help. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. B2Bs shouldn’t wait around for opportunities to succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Authored by Casey Boggs , ReputationUs.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume. Your branded volume is the number of times your brand’s name is mentioned over a given period of time.

Brand 120

Brand Branding Software Nonprofit 120

The Stalwart Blog

JUNE 29, 2018

Many organizations can only dream about possessing a brand that is embraced by 230 countries and 1.2 Many organizations should seek to emulate Rotary’s brand and work hard to embody the same type of loyalty and universal understanding. All organizations need to keep these elements in mind when reviewing their brand promise.

Brand 103

Brand Branding Nonprofit Groups 103

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Reputation Us

JANUARY 15, 2015

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community.

Nonprofit 60

Nonprofit Local Community Media Relations 60

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission.

Banking 212

Banking Nonprofit Twitter Advertising 212

Beyond PR

OCTOBER 6, 2016

For nonprofits, working on a shoestring budget is a fact of life. Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. “Not

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area. Visit our Nonprofit Challenge page for more information.

Nonprofit 60

Nonprofit Media Training Training Local 60

PRSay

FEBRUARY 23, 2024

Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline. Target your job searches.

How To 176

How To Employee Nonprofit Technology 176

Flack's Revenge

MARCH 24, 2023

. “We have a sponsorship of a Formula One team and periodically donate that sponsorship to a nonprofit, putting their logo on the car instead of ours. That has been very successful in generating a lot of coverage.” 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business SEO 240

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 154

Company Nonprofit Apparel Banking 154

PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand. “We stood at the altar, the gypsy swore our future was right.

Communications 162

Communications Trends Nonprofit Radio 162

PRSay

MAY 13, 2022

Last year, the internship office at DePaul posted considerably more internship opportunities from agencies, corporations and nonprofits than we were able to fill. I loathe unpaid internships for college graduates, even at nonprofits. Nonprofits might want to tap their boards and supporters to underwrite internships.

Nonprofit 144

Nonprofit Internal International Corporate 144

Beyond PR

MAY 25, 2016

Working with some of the best causes and most-known foundations and organizations has helped me see there are core patterns that every successful PR and marketing campaign follows to connect with nonprofit supporters. Visual Stories Are Even More Impactful for Causes than Brands. Get more nonprofit marketing tactics by downloading St.

Nonprofit 74

Nonprofit Case Study Enterprise Video 74

PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. And she did land in the media to give her nonprofit a name and put it on the map and really get people to know about it. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PRSay

AUGUST 24, 2020

The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. As digital marketing accelerates, success means finding ways to personalize messages that form connections between your client or potential customers and your brand.

Communications 156

Communications Nonprofit Consumer Travel 156

5W PR

JANUARY 3, 2024

It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. Consistency Moreover, strategic communication extends beyond individual interactions to encompass the overall brand or individual identity. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

Konnect Agency

MAY 21, 2020

There is no rulebook for the current situation, but there are a few things brands must take into consideration to keep their positive positioning with customers, even amidst what feels like a world of chaos and fear in both public relations and digital marketing. The way in which a brand is speaking to their customers during a crisis is key.

Brand 40

Brand Branding How To Community 40

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It can’t replace marketing. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 150

How To Employee Leadership Nonprofit 150

Reputation Us

NOVEMBER 3, 2022

The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing business environment,” said Casey Boggs, president of ReputationUs and Dean of ReputationU.

Journalism 78

Journalism Communications Nonprofit Reputation 78

Agility PR Solutions

APRIL 4, 2022

Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions firm PNC Institutional Asset Management reveals.

Nonprofit 78

Nonprofit Study Company Brand 78

5W PR

OCTOBER 31, 2023

Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

FEBRUARY 28, 2024

Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. ” Panelist Myron King, chief integration officer at the branding agency VML, said “the conversation is moving from DEI to belonging and then to backlash. 21 titled “Black Voices Defining the Industry in 2024.”

How To 100

How To Nonprofit Resources Groups 100