ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Some were management failures, while others were about corporate values or behavior. But the nonprofit Board did a terrible job of explaining its hasty decision to remove Altman. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 157

Company Nonprofit Apparel Local 157

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 162

How To Employee Leadership Nonprofit 162

Reputation Us

NOVEMBER 3, 2022

The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing business environment,” said Casey Boggs, president of ReputationUs and Dean of ReputationU.

Journalism 78

Journalism Communications Nonprofit Reputation 78

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 99

Media Nonprofit Pitching Analytics 99

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit.

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Conference Marketing Case Study Measurement 329

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. But, that’s exactly what I wanted to do today.

Corporate 60

Corporate Blogging Insurance Insurance 60

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. She also volunteers with several nonprofit organizations. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables.

Case Study 158

Case Study Nonprofit Corporate Tools 158

Doctor Spin

MARCH 1, 2024

Nonprofit organisations. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Corporate communications teams. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And people still faxed pitches! Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

Beyond PR

JANUARY 13, 2017

Volunteering is just as American as football or apple pie, but even the best nonprofits can consider gathering volunteers a scary experience. According to the Corporation for National and Community Service , about 64.5 In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services.

Nonprofit 40

Nonprofit How To Energy Community 40

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Those who complain the loudest about a brand may not represent its overall audience. Corporate executives, business owners and PR pros all share the trait of being proactive and action-oriented.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. Brand ambassadors should often hand out samples at campus-sponsored events, or host their own events where students can try out their products for free.

Marketing 60

Marketing Nonprofit Small Business Local 60

PRSay

JUNE 7, 2021

In my experience as a corporate communications professional, I have seen the prevalence of silos in communications and marketing departments around the world — which result in a lack of collaboration among the various moving parts. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Cision

FEBRUARY 16, 2016

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Agility PR Solutions

NOVEMBER 4, 2018

However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world. Public relations and philanthropy may seem a bit counterintuitive. The 2018 Invictus Games, which took […].

Nonprofit 78

Nonprofit Enterprise Corporate Publicity 78

Deirdre Breakenridge

FEBRUARY 13, 2015

Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. Her credible, reliable and tenacious voice for the brand has chartered the course for independent companies, nonprofit organizations and corporations by building strong partnerships and constituencies.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

OCTOBER 11, 2019

We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. PR is listening. PR is responding.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. As a result, employees are now more vocal about corporate responsibility. If a current social issue relates to your company’s core values, it might help reinforce your brand identity to publicly take a stance.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. As a result, employees are now more vocal about corporate responsibility. If a current social issue relates to your company’s core values, it might help reinforce your brand identity to publicly take a stance.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

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Reputation Nonprofit Policies Financial 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. I’m one who thinks that “personal branding” can be overstated, but it’s always smart to apply basic PR principles and skills to your own reputation, particularly in a large and layered environment.

Agency 120

Agency How To Nonprofit Healthcare 120

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. Photo credit: macrovector.

Measurement 172

Measurement Communications Banking Survey 172