NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Reaching out to the key news sources to correct the record early on is paramount to effectively manage misinformation directed at a brand.

Crisis 78

Crisis Brand Branding Airlines 78

PR in High Definition

APRIL 25, 2022

That’s millions of individuals relying on their personal brand to gain followers, secure brand deals and increase engagement on their relative platforms. Not too shabby for a few videos and a strong personal brand, right? So, what can brands learn from this? That honesty is the best policy.

Brand 62

Brand Branding YouTube Policies 62

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

We are Muck Rack customers, but are not otherwise affiliated with the brand.) Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. I imagine these are factors further agitating the misalignment between agencies and brands.

Report 182

Report Policies Survey Ethics 182

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Brands benefiting from AI Obviously AI can be a contentious subject, but many brands are taking advantage of its efficiency. Air Force Test Pilot School (15.3k).

Brand 78

Brand Branding Film Reddit 78

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. What is PESTLE analysis? Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

Ronn Torossian

OCTOBER 21, 2015

Is your company trying to decide what kind of social media policy to follow? As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company. You’re not alone. So here are some tips to incorporate in your social media [.].

Policies 150

Policies Social Media Company Media 150

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 170

Community Brand Branding Advertising 170

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 105

Communications Brand Branding Policies 105

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Does the gin work? Well, does it matter?

Brand 136

Brand Branding Local Hotels 136

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

firm, in particular is under fire for its work shaping perception and policy around climate change. The tempest around climate science and PR blew up recently after publication of a peer-reviewed paper on the role of public relations in the climate policy debate. Edelman, the largest U.S.

Policies 309

Policies Creativity Reputation Groups 309

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Mark My Words

MARCH 20, 2024

Ska News Australia And while the royal family has long abided by the public-relations motto “Never complain, never explain,” branding expert Mark Borkowski believes that isn’t holding up so well today. They’ve failed to navigate the treacherous waters of social media, sticking to traditional tactics,” he said.

Privacy 60

Privacy Policies Crisis Social Media 60

NewsWhip

JANUARY 11, 2022

The post How Apple workers have captured the public’s attention over internal policies appeared first on Newswhip. If you’d like to stay up to date with stories like this, sign up for our NewsWhip Daily newsletter here , where we predict the top stories of the day every morning.

Policies 78

Policies Internal International Employee 78

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 95

Policies Construction Reputation Privacy 95

Agility PR Solutions

DECEMBER 27, 2018

Despite rising polarization on refugee policy in the United States, research shows that consumers—particularly millennials—prefer brands that commit to helping refugees, according to a new report from the NYU Stern School of Business and the Tent Partnership for Refugees. consumers to analyze how consumers […]. The post U.S.

Consumer 60

Consumer Brand Branding Policies 60

Landis PR

MARCH 4, 2024

An endorsement by a media outlet you trust adds credibility to policy issues also. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly? His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

JANUARY 9, 2024

Traditional brands turn to DTC Direct-to-consumer (DTC) strategies are no longer the exclusive domain of digitally native brands. In 2024, more traditional brands will pivot towards DTC models to gain greater control over their brand narrative, collect valuable customer data, and streamline the supply chain.

Retail 78

Retail Trends Policies Consumer 78

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

FEBRUARY 28, 2022

While traditional PR metrics like brand awareness and share of voice (SOV) are essential to evaluating performance, connecting communications efforts to tangible business impact has become equally, if not more, critical. Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

MAY 19, 2021

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning.

Analytics 195

Analytics Policies Data Tools 195

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. These building blocks can help brands maintain customer relationships when times get tough. During economic downturns, consumers become wary, seeking brands they can confide in, brands they believe in.

Consumer 78

Consumer How To Customer Service Policies 78

Mindful Marketing

OCTOBER 4, 2023

They’re relevant to the field in at least two ways: Internal marketing : Organizations market to their employees by trying to meet their needs, which can involve the policies they set and the procedures they follow, including ones related to work attire. It's working!” million in pre-orders.” So, the U.S.

Policies 98

Policies Sports Interviews Case Study 98

Onclusive

JUNE 9, 2021

It’s also useful to find out which reporters write for your competitors but not for your brand. . You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest. What should you start doing?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

JANUARY 16, 2022

Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial.

Corporate 148

Corporate Policies Conference Survey 148

5W PR

AUGUST 23, 2023

These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance. They engage with stakeholders, develop advocacy campaigns, and manage issues related to public policy and government affairs.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. How are you getting consent from consumers? However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Agility PR Solutions

JUNE 21, 2023

Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in communicating inclusion policies and support, new research from the Institute for Public (..)

Study 78

Study Communications Policies Employee 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MAY 20, 2019

If a company simply uses diversity as a poster, without shifting core values, enacting updated policies to improve the approach to diversity, or uses a spokesmodel of color to simply shift attention away from a faux pas committed in the past, then this will come to light. This cannot be emphasized enough. And it won’t be pretty.

Brand 60

Brand Branding Marketing Policies 60

Onclusive

JANUARY 7, 2021

Communications is a major driver of corporate reputation—your biggest brand asset. It also plays a big role in your entire customer lifecycle, including brand awareness, recognition, and the emotional connection that drives purchase decisions. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

Presspage

MAY 29, 2017

The advantages of a fully embedded PR department include thought-through communication to the media, agreement within the organization about the outgoing statements, high levels of trust in the PR department and even avoidance of crises through critical evaluation of policies to determine risks.

Journalism 79

Journalism Airlines Brand Branding 79

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. Patagonia also set-up a “ joint funding mechanism ” where smaller brands can partner up.

Policies 62

Policies Ethics Consumer Reputation 62