Cision

JANUARY 28, 2016

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. Here are four important aspects that need to be a part of your enterprise social strategy: Want more tips on creating your enterprise social strategy? The Right Team.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Agility PR Solutions

JANUARY 27, 2020

New Deloitte research reveals that growing consumer expectations, a breakdown of traditional “walls” and emerging technologies have given rise to a digital identity crisis. The post Digital identity crisis—brands grapple with personalization, security challenges appeared first on Agility PR Solutions.

Crisis 88

Crisis Brand Branding Enterprise 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. what they think about your brand. Make an Ice Cream Sandwich.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. The names may not be as glamorous, but the impact is real.

B2B 136

B2B Brand Branding Marketing 136

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. PR Manager, Enterprise Company. Who wants to spend their time putting together manual reports?

Tools 370

Tools Report Comparison Media 370

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). If there’s no story, there’s no brand.

Storytelling 86

Storytelling Brand Branding Customer Service 86

Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges.

How To 207

How To Enterprise Government Technology 207

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson. Last year, the Presspage team celebrated its 15-year anniversary.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 370

Measurement How To Analysis Data 370

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. As such, it is a comprehensive metric of how all of the PESTLE factors come together to shape stakeholder views of your brand. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. People hate enterprise software. Enter: HubSpot’s Marketing Hub Enterprise. And we’ve rounded up everything you need to know about the new Marketing Hub Enterprise. The key takeaways? And rightly so.

Enterprise 52

Enterprise Marketing Software Energy 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters.

Survey 60

Survey Data Brand Branding 60

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Agility PR Solutions

OCTOBER 31, 2021

New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies’ business practices, from both enterprise purchasers and consumers.

Company 147

Company Enterprise Technology Reputation 147

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. That’s according to two separate surveys by the Content Marketing Institute (CMI) and MarketingProfs—one surveying technology marketers and the other polling B2B marketers. Plus, your job would be a slog. ” she says.

B2B 52

B2B Marketing Enterprise Survey 52

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 147

Analysis Tools Software SMB 147

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: July 14 – 16, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. Entries are being accepted through March 8, 2024.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Presently, MSMEs contribute up to 60% to the GDP.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Shift Communications

JUNE 6, 2023

It’s not only a security issue, but also a brand issue as the potential for misinformation increases. And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users.

Enterprise 78

Enterprise Reputation Crisis System 78

Barokas

DECEMBER 3, 2019

Barokas Communications is more than a top technology PR firm. These include: Aerospace : From electric airplane engines and rockets, to geospatial intelligence data and satellite imagery, we help aerospace brands such as magniX, Ursa Space Systems and York Space Systems navigate into the next frontier.

Case Study 78

Case Study Enterprise System Fashion 78

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. PR works best in building brand visibility and credibility over time. You’re not differentiated.

Pitching 174

Pitching Enterprise Exercises Agency 174

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 190

Marketing Content Marketing Data Social Media 190