Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work. On Facebook, your top priority as a business is to educate. Remember, these times aren’t hard and fast rules.

Education 120

Education Facebook Infographics Social Media 120

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.” Tell a Story.

Journalism 68

Journalism Strategy Brand Branding 68

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. When you look at the six types of videos B2B professionals reported having watched, they are all educational themes. click image for higher resolution).

B2B 137

B2B Video Marketing Survey 137

5W PR

NOVEMBER 3, 2023

Develop a content marketing strategy that educates, inspires, and engages the audience. Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey.

Marketing 78

Marketing Infographics Content Marketing Data 78

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Moreover, you can use high quality images, videos, infographics, tables or charts. Furthermore, brands often tie in emotional and sensory aspects of fall to convey news.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Moreover, you can use high quality images, videos, infographics, tables or charts. Furthermore, brands often tie in emotional and sensory aspects of fall to convey news.

How To 93

How To Tourism Fashion Travel 93

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

5W PR

MAY 17, 2022

This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. These can be used to both inform and educate the audience in a more visually appealing manner. Top Examples of PR and Content Marketing Lead Generation. Wells Fargo.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Karen Freberg

DECEMBER 21, 2017

This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. Visual summaries as infographics.

Sports 47

Sports Brand Branding Case Study 47

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

PR 20/20

JULY 5, 2023

We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Are you aiming to educate, entertain, or engage your audience? But does it work?

How To 71

How To Infographics Data Web 71

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. Citi Entertainment. Let’s be honest.

Banking 93

Banking Content Marketing Examples Industry 93

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement. Content, content and more content. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

JULY 19, 2022

Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 89

B2B Report Survey Marketing 89

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. What level of education do they have? Doing that successfully requires melding together some moving parts.

Strategy 108

Strategy How To Content Marketing Analysis 108

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Want to learn more about how listening to the right audiences will boost your brand?

How To 198

How To Real Estate Web Case Study 198

Engage PR

SEPTEMBER 13, 2021

Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of information. It is also used frequently by a business to attract attention to its brand, in turn helping to create a strong identity that boosts its market profile and status.

Infographics 60

Infographics Education Social Media Content Marketing 60

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted. The first step you should take is educating them on these core details.

Company 105

Company Pitching System Interviews 105

Cision

OCTOBER 16, 2017

The challenging part is first finding the right influencer for your brand. Important factors to consider are age, gender, lifestyle, buying habits and brand preferences. Journalists want brands to provide a well-thought-out story with amazing multimedia content. Is this news timely?”. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play. There’s a lot of misconceptions and education is still truly needed.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Yes, I’ve forged many meaningful relationships and have learned so much from our community of PR students, educators and professionals.

Community 150

Community Twitter Infographics Tools 150

Barokas

JULY 3, 2019

They educate, influence and offer the promise of lead generation. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Say something new. Remember to gate it.

Case Study 100

Case Study B2B Survey Education 100

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Automated coverage book.

Software 93

Software Banking Technology Data 93

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Develop a Content Calendar. This is recommended regardless of how much your news is humming.

Leadership 81

Leadership Survey Education Exercises 81