Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 15, 2020

Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Consider a weekly or monthly spotlight on key employees on your page. Nothing personalizes a brand like showing its people. . Look at Slack, for example. Tell customer stories.

Instagram 333

Instagram B2B B2C Case Study 333

Communications Conversations

JUNE 11, 2021

You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. Many brands have been in the middle of this over the last year–and in many cases, it hasn’t been pretty.

Guidelines 190

Guidelines Community Social Media Examples 190

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. A video project usually starts with the client completing a concept development document.

Video 100

Video Brand Branding Content Marketing 100

Presspage

FEBRUARY 28, 2024

Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families. It’s vital that you feel well-equipped to respond to journalists quickly and efficiently, while also sharing a coherent message that can safeguard your brand reputation.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

JULY 10, 2020

Documenting our crisis-response actions and communications will help us evaluate what worked well and what did not. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience. Recognize heroes.

Crisis 176

Crisis Crisis Management Employee Retail 176

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. PR guide to stellar briefing books.

Interviews 136

Interviews Construction Report Journalism 136

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. Supreme Court’s June 15 ruling that the 1964 Civil Rights Act also protects gay, lesbian and transgender employees from job discrimination.

Communications 157

Communications Employee Training Company 157

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some brands spoke out in response to crises, while others may have created crises by speaking out. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Communications Conversations

MARCH 28, 2018

Invite two world-class shredders (Michael Angelo Batio and Bibi McGill) to play guitar via Facebook Live while shredding tax documents and learning more about what to shred and why. How many times have we heard “we can’t do that–it’s not ‘on brand.'” H&R Block as an entertainment brand?

Social Media 95

Social Media Marketing Media Web 95

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Brands need to be on these sites and learn how to listen to what’s being said about their products and services. Documentation. Well-Versed Team.

System 120

System Social Media Media Data 120

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It’s best to articulate goals, service expectations, and deliverables in the RFP or search document shared with the prospective agency partners, and to seek their input if needed. It serves to inspire employee engagement, foster customer loyalty, and boost company performance. You have no story.

Company 136

Company Leadership Agency Employee 136

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Once authorities determined the victims had died after taking poisoned Tylenol, the company immediately recalled its products and even invited TV news crews to shoot video of store employees taking products off the shelves.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

PR in High Definition

FEBRUARY 28, 2019

An AI system integrated in Showpad captures usage data from content in accordance with GDPR, identifies successful sales techniques and in turn automates provision of content for shareable sales documents. Sales employees can use the interaction data to optimise their sales conversations and ensure a better buying experience for the customer.

Communications 74

Communications System Training Data 74

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. I know what you’re thinking.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Cision

DECEMBER 9, 2015

If you’re more interested in having people reuse original branded content, check out Creative Commons. Also involve executives, managers and other influential employees. Also, document everything and establish a rhythm for reviewing content and copyrights. It’s rare that a person intends to violate someone else’s copyright.

How To 120

How To Training Education Creativity 120

PR 20/20

NOVEMBER 7, 2019

To start, list any and all audience segments you consider relevant to your brand. When thinking through audiences, consider: Employees. Social networks (for branded accounts, as well as thought leaders within the company). Customers (all-time, current, past; and consider specifying by product or service). Website visitors.

Marketing 59

Marketing Case Study eBook Strategy 59

Cision

MAY 5, 2015

The same holds true with your B2B brand. What’s your brand’s story? Visit with the CEO and long-time employees. Once you have that story arc, document it. Choose the forms that are relevant to your audience and true to your brand. Not much of a Cinco, I’d venture. Some quality is essential to you and you alone.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? You fill out the questionnaire and you submit documentation to validate your answers. One of the interesting things to me for the brand-new companies that have never made the list before is two things.

Ethics 70

Ethics Training Financial Survey 70

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

We never heard back from our point of contact at a major blue-chip brand that had requested hard-copy proposals in response to its voluminous RFP. When contacted, a team member told me they had carefully marked up each document with comments on the recommendations in order to send back to the agencies as feedback.

Corporate 200

Corporate Meeting Agency Pitching 200

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 138

Strategy Brand Branding How To 138

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. office building, reception area, employees working, etc.).

Media 68

Media Leadership Product Launch Television 68

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities. What we do 5.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Even the company’s bottom line might be affected.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62