wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. The Book Patch.

Print 120

Print How To Local Customer Service 120

Cision

NOVEMBER 2, 2015

You need to adapt your customer service strategy for social media. Today, it’s easier than ever for customers to share their experiences with your brand – and if their experience is bad, it’s also easier for the rest of your audience to see and take note. Check out our free tip sheet! Respond quickly.

Customer Service 120

Customer Service Social Media Creativity Reputation 120

Prohibition

OCTOBER 3, 2022

LinkedIn for developing your own personal brand, Twitter I see as a customer service channel more than anything else (or where people to go to get really shouty). I’m really passionate about reading too – and my ‘to be read’ pile of books is getting a bit out of control. Each of them is good for a different audience.

Meeting 62

Meeting B2B Customer Service Instagram 62

David PR Group

MARCH 16, 2020

Example: Over the weekend, I began efforts to cancel a spring break trip that I booked on vacation rental platform VRBO. A day earlier, Airbnb announced that it would issue 100% refunds for bookings impacted by the pandemic. According to the website, canceling on short notice would mean forfeiting the entire cost of the trip.

Communications 106

Communications Brand Branding Policies 106

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). Next up: A PR truth-telling how-to guide (and no, it is not the shortest book ever written!).

Journalism 156

Journalism Ethics Customer Service Report 156

Cision

OCTOBER 10, 2015

Respond quickly to questions and concerns to highlight your brand’s top-notch customer service and keep current customers from looking at other pastures. Brands who fail to lead these lost sheep back to where they want to belong can see a 15 percent increase in their churn rate.

Social Media 120

Social Media Brand Branding Customer Service 120

Sword and the Script

MAY 19, 2015

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. And yet it hasn’t.

Infographics 60

Infographics Customer Service Exercises Software 60

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Marketwired

JANUARY 26, 2016

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018. It’s backed up by first rate customer service. Sarah Hall and Stephen Waddington are back. We set the record straight.

Radio 76

Radio Customer Service Small Business Analytics 76

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Get the free “LiSTEN” e-book today! Social media has become a centerpiece for brands’ reputations. Now, your brand must think on a global scale. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Cision

MAY 16, 2016

One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Correct negative experiences publicly to demonstrate your superior customer service, turn a hater into a brand advocate and prove to observers that you don’t let negative situations go ignored.

Measurement 159

Measurement Brand Branding Pitching 159

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

APRIL 6, 2017

What are your top three business books? His customer service and social media clients have included American Express, Sprint, SAP, The US Department of Defense, Royal Bank of Canada, Snapple, NASA, Walt Disney World, Discovery Networks, Harrah’s Hotels and many more. The Art of War, Sun Tzu. Losing my Virginity, Richard Branson.

Customer Service 97

Customer Service Hotels Banking Social Media 97

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

PR 20/20

NOVEMBER 22, 2022

For example, innovation is high on their lists: 69% of customers expect new ways to get existing services in the wake of the pandemic, such as doing so remotely. They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive.

Internal 80

Internal International Meeting Leadership 80

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. As I’ve pointed out before, many leaders on the business side haven’t picked up a marketing book since college. Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. A spreadsheet is not accounting.

Marketing 104

Marketing Comparison Enterprise Technology 104

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.

Social Media 0

Social Media Marketing Media Customer Service 0

Flack's Revenge

DECEMBER 7, 2020

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom). Not necessarily. Just ask Zappos.

How To 194

How To Wikipedia Engineering Web 194

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Our story and go-to-market approach around offering a heightened “concierge” level of service was derived from market and customer insights as well as the heritage of the brand.

Storytelling 86

Storytelling Brand Branding Customer Service 86

Critical Mention

APRIL 6, 2017

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? Over your international travels, which countries impressed you with their customer service and why?

Social Media 60

Social Media Customer Service Hotels Marketing 60

ReimaginePR

MARCH 28, 2015

His book Never Be Closing was named by Oprah as one of the 15 Top Self Improvement books of 2014. You can talk about how wonderful your product is and how much you value your customers but if the experience doesn’t live up to expectations, the best your PR and marketing can do is keep you in the game.

Crisis 120

Crisis Customer Service Agency Corporate 120

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MARCH 7, 2016

Brands must turn to an all-in-one social listening software that can sift through thousands of daily posts and comments to identify potential crises, sales opportunities and customer service issues. Measure Results. Social media has been around for a decade, but only 42 percent of marketers have confidence in their measurement.

How To 120

How To Enterprise Social Media Customer Service 120

Cision

DECEMBER 27, 2017

Or think of how the Kindle overtook and eventually completely crushed Sony’s e-reader, despite arriving quite a bit later, due to Amazon’s access to books and publishers. Some products, industries, and especially customer service approaches are highly susceptible to diseconomies of scale.

Marketing 180

Marketing Skype Customer Service Brand 180

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

wiredPRworks

JULY 1, 2022

Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Investing in an upgraded personal or business account improves functionality, reach, access and customer service. If not, see what you need to do to fill in the gaps.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Back in the day, we rented a TV entertainer or book author for a product launch.

SEO 204

SEO Analytics Measurement B2B 204

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Get the LiSTEN e-book today! How do brands decide who to target when there are so many users and networks to choose from?

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company.

Engineering 120

Engineering How To Measurement Analytics 120

Contently - Strategy

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

Cision

AUGUST 31, 2015

Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service. Preparing for crisis. “If you’re a B2B, that doesn’t mean you’re immune to a crisis happening.”

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120