Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. 5) As a marketing leader in a large enterprise, how have you used storytelling?

Storytelling 85

Storytelling Brand Branding Customer Service 85

Cision

JUNE 15, 2015

Social care (customer service). Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Product research.

Viral 120

Viral Facebook Measurement Advertising 120

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Quality customer service builds brand loyalty, but what about service that goes above and beyond? A brand is made up of the people who represent it. Now if I could figure out how to thank them.”

Employee 129

Employee Brand Branding Policies 129

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Sword and the Script

MARCH 15, 2022

They are working through some of the paywall challenges – hoping to balance customer needs and cost. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. This also works for viral content – like a retweet on Twitter. Workspaces.

Tools 161

Tools Media Software Analysis 161