5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. There’s also lots of pressure to make things happen while you get smart. Each client is different and prefers to work in certain ways.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options.

B2B 102

B2B Study Company Leadership 102

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… The move has been confirmed. PR Implications.

Leadership 282

Leadership Social Media Trends Facebook 282

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. As time-consuming as it may seem, it might end up saving you some headaches down the line. You know how to go about everything in there, but you have no time. Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

SEPTEMBER 12, 2023

User experience (UX) gets a lot of attention in tech circles today, but it wasn’t always that way. User experience (UX) gets a lot of attention in tech circles today, but it wasn’t always that way. If you’ve ever tried to submit expense reports using Concur software, you know what I mean. It was hard to use.

B2B 160

B2B Leadership Marketing Software 160

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The growth presents both an opportunity and a challenge for PR.

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. And suddenly we’re in Q4 of 2020.

Software 175

Software SEO Company Tools 175

Remote PR Jobs

SEPTEMBER 25, 2023

This is your chance to explain who you are, what you do and why, underscore momentum and call out recent achievements. If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. What kind of images and video might help you tell that story? Who are the investors?

How To 100

How To Report Pitching LinkedIn 100

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. We hope you find this beneficial. When it happens, you’re in crisis mode, and media monitoring becomes crucial.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. When I started working in PR, Sahil was a reporter at VideoInk.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Look at Theranos – the health tech unicorn that crashed and burned just two years ago. Look at Theranos – the health tech unicorn that crashed and burned just two years ago. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Policies Employee 272

Flack's Revenge

MARCH 30, 2020

There you go. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. No one knows for sure when the crisis will end. If you are lucky enough to be in a business that is not taken down, you may well be wondering: what is the proper response? It sure is quiet.

Crisis 199

Crisis Pitching Airlines Technology 199

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. You can add the top lines together when a deal closes – and presto – you’ve grown faster. Did you know?

Company 148

Company Tools Technology Software 148

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Stay on top of hot tech news every day. It publishes news from gadgets to startups, apps, and tech culture.

Blogging 136

Blogging B2B Technology Pitching 136

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Williams & Associates.

Energy 64

Energy Study System Writing 64

Flack's Revenge

SEPTEMBER 15, 2020

Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. The PR and Sales Connection. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Jason Brown , Founder/Principal, PublicCity PR. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

Prohibition

FEBRUARY 2, 2024

You did it. You survived January. The Louis Vuitton Sandwich Bag Just when you thought there was nothing left to gentrify, Louis Vuitton release its latest bag – a ‘Sandwich Bag’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. Is it luxurious?

Marketing 62

Marketing Film Creativity B2C 62

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Apart from that, PR firms can also help you in damage control, improving your image to better connect with your target audiences. All these combined continues to make PR a powerhouse of an industry!

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

In PR , we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. 10 resolutions for better PR campaigns in 2019. When the PR team is revved up deep in brainstorming mode, it’s easy to lose one’s grounding in substance. Keep it real. Get experiential. Phone a friend.

Video 160

Video Banking Data Software 160

Onclusive

NOVEMBER 8, 2017

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR. At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Pragmatists make or break your success”.

Communications 170

Communications Marketing Enterprise Case Study 170

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach. This simple step gets you closer to preventing the No.

Pitching 152

Pitching Training Media Relations Consumer 152

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? It’s hard to estimate the effect David Meerman Scott’s work has had on my work. In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. Case studies make for excellent blog posts too. For example, you can use quotes or text from a case study to make a point in a blog. click image for higher resolution) 2.

Case Study 122

Case Study Study Company B2B 122

Deirdre Breakenridge

NOVEMBER 23, 2016

You should let the people around you, who mean the most, know that your journey would not be the same if they were not a part of your work or your life. At the same time, you can take your thankfulness to a whole new level, by going one step further. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150