Flack's Revenge

OCTOBER 27, 2021

They indicate what is hot, and what is not, with words and actions. How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. How to Surf the Tech Trends without Going Under.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Can you draw a line from a PR program to a specific number of prospects generated? Does good PR create more prospects at the top of the marketing funnel? But the the key word here is “reliable.” PR generates top-of-funnel awareness .

Storytelling 233

Storytelling Education Software LinkedIn 233

Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . If we’ve done our homework, we know who those key people are and what interests them. In other words, you don’t pitch.

Pitching 153

Pitching Media Conference Storytelling 153

Flack's Revenge

OCTOBER 27, 2021

They indicate what is hot and what is not, with words and actions. How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. How to Surf the Tech Trends without Going Under.

Enterprise 156

Enterprise Big Data Technology Analysis 156

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release.

Engineering 128

Engineering Writing Social Media Tools 128

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Explain enough to be interesting without sharing too much,” said Brian, “You have a limited amount of the reporter’s attention. The decreasing number of journalists in the industry means more competition for PR professionals.

Writing 62

Writing Pitching Report Strategy 62

Flack's Revenge

MARCH 23, 2017

The application of this field to marketing was very nicely illustrated in this Moz blog post. Kelsey Libert writes: “Marketers can… create the tipping point needed to drive action or spread a message far and wide. .” I’ll try to simplify and summarize in a few words. Marketers want it all).

Real Estate 159

Real Estate Marketing Automotive Viral 159

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

MARCH 9, 2021

Plenty of businesses consistently create website content that’s interesting and valuable, yet they don’t move up on search engine results pages (SERPs) which often ends up proving their efforts almost meaningless. Although blog posts and newspaper articles are also considered a part of earned media they can also be a part of paid media.

Media 88

Media Newspapers Engineering Employee 88

5W PR

NOVEMBER 27, 2018

Power Up Your PR This Holiday Season. For many reasons this time of year, people are tempted to back off their proactive PR communication. For many reasons this time of year, people are tempted to back off their proactive PR communication. Search ads can drive traffic, increase sales and help build brand awareness.

Brand 107

Brand Branding Engineering SEO 107

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Prohibition

AUGUST 29, 2023

This is where food PR comes in. It involves creating a favourable image, generating buzz, and ultimately driving sales. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. Food PR also helps to build credibility and trust.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Shift Communications

MARCH 15, 2018

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call. Successful PR programs are truly a mix of inside and outside forces. But a PR program that only encompasses the inside forces is tone deaf and will only achieve so much. Competitors.

Analysis 79

Analysis Trends Leadership SEO 79

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand.

Small Business 245

Small Business Media SMB Pitching 245

PR Fuel

SEPTEMBER 9, 2021

This blog is here to remind you. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language. Words that hold true power are call-to-action (CTA) words. So, where possible, you want to try and include numbers and list words in your headlines.

Writing 104

Writing Education Tools Resources 104

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media LinkedIn 120

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Or, just interested in seeing an example? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

Deirdre Breakenridge

NOVEMBER 8, 2015

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter. I tweeted to anyone I thought would be interested in supporting the film.

Film 150

Film Social Media Video Writing 150

Sword and the Script

JULY 27, 2021

Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. In prior year surveys, we’ve asked PR pros why media relations has gotten harder. Growth in PR – though I believe this is more nuanced. PR is competing with inbox fatigue. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. PR Tech Briefing]. Here’s this month’s summary of the news from the vendor community this month. What’s different about that?

Software 78

Software Case Study Technology Tools 78

Beyond PR

APRIL 3, 2018

Below are five ways to refresh the news release to most effectively achieve PR objectives through distribution: 1. Extension of Your Company Website And Blog. How are you engaging audiences outside of your owned spaces and driving visibility back to your company’s website and blog? Incorporate Embedded Multimedia.

Strategy 72

Strategy Education Resources Examples 72

Sword and the Script

APRIL 14, 2020

And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. How thought leadership impacts sales If the effects of thought leadership on trust and reputation are interesting, then sales statistics are even more impressive. What does that mean? Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

Cision

JULY 7, 2016

They’ll seek out the rest if they’re interested. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. What drew you to the field of PR? In college, I fell in love with the persuasive power of words.

Education 227

Education Writing Pitching Groups 227

5W PR

JULY 25, 2018

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Prepare A Pre-Publication Identity. Build Networks.

Marketing 79

Marketing Groups Social Media Agency 79

The Hoffman Agency

JUNE 10, 2022

Being a part of this agency means I am a part of a close-knit family who is interested in the ideas I bring to the table. As an intern, I’ve learned proper time-management skills, become familiar with Excel, Word, Teams, etc., Something that surprised me about the PR industry, is how fast-paced it is. Ask questions.

Internal 36

Internal International Industry Agency 36

Cision

MAY 12, 2015

Analytics is just a fancy word for information about your social media efforts. Join Shonali Burke’s free “Money Well Spent: Tips for Showcasing PR’s Value” webinar now! With just these few metrics, you can make sure that you’re maximizing your social media efforts to drive traffic back to your website.

Analytics 120

Analytics Social Media Web Media 120

Presspage

MARCH 13, 2018

Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

APRIL 11, 2017

In reviewing the State of the Media report, there are several impacts for PR and corporate communications , including the following: 1) Getting the story right matters more than getting it first. This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue.

Report 70

Report Media Survey Pitching 70

Bianchi Biz Blog

APRIL 13, 2023

PRO TIP #1: The key here is to provide all the pertinent details while emphasizing the big picture on what your innovation means in terms of changing the future of the mobility industry. It’s important to note the final selection of PACE Award winners is done by the larger committee of independent PACE program judges (approximately 20).

Automotive 80

Automotive Mobile Technology Social Media 80

Newsfile

APRIL 13, 2023

In contrast, if you use an attention grabbing headline, you will pique the interest of many people. For example, instead of using a generic title such as, “Microsoft Announces Second Quarter 2022 Results,” the company explicitly states the driving force behind the results directly in the headline.

Examples 52

Examples Company Financial Brand 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

Industry 85

Industry Media Technology Employee 85

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120