Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. It seems to me that the opportunity for PR pros is to really demonstrate their value across the length and breadth of an organization, not just as publicists,” she noted.

Survey 118

Survey Communications Ethics Measurement 118

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR.

Trends 150

Trends Publicity Data-Driven PR Government 150

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Can you tell us a bit about that? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

NOVEMBER 18, 2017

This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. The data puts infographics in the top five types of content created by B2B marketing shops. Pretty soon you’ve gone three hops and still don’t the data point of origin.

Infographics 68

Infographics Data Case Study Content Marketing 68

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

APRIL 28, 2016

If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. You recently joined JConnelly as chief innovation officer.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

Waxing UnLyrical

JUNE 5, 2018

Where has #measurePR been, these last few months, you ask? So now you get not one, not two, but THREE chat recaps below. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. You still have to put in the work.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” One where marketing holistically weaves data, tactics and strategy together with bottom line expectations. Walking the Walk on Data. There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Jason Brown , Founder/Principal, PublicCity PR. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 10, 2021

What you may not have known is that Chris’s initiation into the field of reputation and risk management curiously began about 17 years ago, as a technical writer. Using social data in risk assessment | Jump to text. Where did you come from to come to this position, I guess? Follow Chris on LinkedIn. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do Whatever you think of the man he has a point here. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. Especially in the data age. What do you think they’d read or deserve to know about?

Pinterest 40

Pinterest Community Data Mobile 40

PR 20/20

SEPTEMBER 14, 2018

In trying to find that right phrase to express who we are, what we do, and who we work with, we landed on the idea of a change agent : a visionary who looks beyond, brings vision to life, and successfully champions ideas forward. Last week, a few members of the PR 20/20 team headed to Boston for the annual INBOUND conference.

Enterprise 46

Enterprise Agency Creativity Print 46

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. Some questions to consider as part of this preliminary process include: Why are you writing this article? Profile your target audience by identifying where they gather and source information (e.g.,

How To 40

How To Guidelines Pitching Writing 40

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Onclusive

OCTOBER 3, 2017

More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. We solicited commentary around this question from PR professionals that took the survey to find out. We solicited commentary around this question from PR professionals that took the survey to find out. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. And now on with the marketing and PR predictions for 2020. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 97

Survey Media Relations Corporate Communications 97

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Latest version includes 7,040 technologies, each of which captures and reports data.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Siri, find me the top food and wine reporters. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” much like a live speaker: Entertain me and engage me, or you will lose me. But what if the content you use to engage me is untrue, shrouded in half-truths, or even advertorial in nature? No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Then set them on the path for promotion just as you would any White employee with great potential.

Google 119

Google Data Government Social Media 119

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. The other two contain educational materials and offer industry insight to help build an authentic connection with website visitors.

Advertising 36

Advertising Advertising B2B Facebook 36

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Based on the title of this post, you know how: Podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites.

Marketing 74

Marketing Conference Content Marketing Agency 74

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from).

Social Media 45

Social Media Media Storytelling Local 45

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive.

Creativity 100

Creativity Pitching Writing Conference 100

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from).

Social Media 40

Social Media Media Storytelling Local 40