ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 323

Social Media B2B Media Video 323

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

5W PR

APRIL 23, 2023

Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

5W PR

JANUARY 17, 2024

Building trust in this landscape is a unique challenge due to anxieties and conflicting ideologies. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

JUNE 5, 2023

As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image. This is achieved by minimizing waste and reducing the use of non-renewable resources.

Brand 88

Brand Branding Reputation Consumer 88

The Hoyt Organization

APRIL 23, 2024

In the US alone, there are over 1.8 With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community.

Strategy 72

Strategy Nonprofit Social Media Leadership 72

5W PR

MARCH 6, 2024

Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. This is where PR steps in. Rising stakes Cybersecurity used to just be relegated to IT departments in the past. Building Trust Transparency is the new gold standard.

Privacy 78

Privacy Data Education Tools 78

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

OCTOBER 21, 2020

So, how do you attract attention, create affinity, and build trust? What does this have to do with PR? Communication is the bedrock of PR. And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR.

Leadership 162

Leadership Pitching Social Media YouTube 162

5W PR

MAY 30, 2023

Using Before and After Photos Before and after photos are a classic way to showcase the benefits of hair products. By showing the transformation of a customer’s hair after using a product, brands can provide a visual representation of the results and build trust with potential customers.

Creativity 88

Creativity Video Social Media Education 88

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

5W PR

JANUARY 3, 2024

Strategic communication is about using messaging to achieve goals. It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. The tone, style, and language used play a pivotal role in shaping perceptions. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

5W PR

MARCH 29, 2023

Services such as fitness centers and nutritionists, as well as alternative medicine practices like acupuncture and meditation, all aim to help people lead a healthy lifestyle and reduce the risk of illness. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. UGC consists of any content on a brand or its products generated and shared by end-users.

Industry 88

Industry Social Media Community Consumer 88

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

JANUARY 19, 2023

However, companies that invest in creating high-quality content for the beginning stages of the buying journey can see significant impact on their overall marketing success – building c ustomer trust, loyalty and retention that ultimately impact the bottom of the funnel when it comes time to purchase.

Brand 88

Brand Branding Consumer Company 88

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

MARCH 5, 2023

With a clear and strategic approach, health drink brands can convey the health benefits of their health drinks. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks. Healthy beverage brands should be educating consumers about sugars as well as the benefits of their drinks.

Marketing 88

Marketing Consumer Education System 88

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. What is going to be useful, interesting or exciting to them? Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. 6 Tips For Effective Healthcare Public Relations Strategies Below are some of the top strategies that healthcare organizations can use to create a successful public relations campaign: 1.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Reputation 88

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

MAY 23, 2022

Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. One of the newer tools is the use of conversational marketing. Use Of Conversational AI. Listening to their customers is one crucial way a brand builds trust.

Marketing 88

Marketing Guidelines Customer Service Technology 88

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Companies can build a personal connection with the audience by engaging customers and followers on social media.

Social Media 97

Social Media Media Instagram Strategy 97

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. All this leaves me shaking my head.

Analysis 142

Analysis Tools Software SMB 142

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Photo courtesy of Pixabay AI tools have empowered PR pros to become more efficient in their daily workflow—but with great power comes great responsibility. Download the AI compliance checklist for PR pros now.

Privacy 64

Privacy Ethics Guidelines System 64

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience. Once a snack brand understands its target audience, it can work on brand awareness.

Marketing 88

Marketing Consumer Education Retail 88