Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. Then, download the Moz toolbar (if you don’t already have it) and turn it on. My subtopics, then, are: Tricks to write popular blog posts.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. PR people are being asked to go beyond mass media, even beyond what you might reasonably call PR to do something many would consider anathema: sell stuff. This has been happening for some time. Enter ABM . Why is ABM effective?

B2B 177

B2B Case Study Enterprise Resources 177

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

FEBRUARY 8, 2021

We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators.

Media 157

Media Policies System Pitching 157

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Make the focus of the interview about their challenges or their expertise.

Survey 116

Survey B2B Marketing Interviews 116

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? How do we turn potential weaknesses into new strengths?

Media Relations 105

Media Relations Media Storytelling Report 105

Melissa Agnes

AUGUST 21, 2014

Last week I published a blog post titled “ Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media “, which was a rebuttal to a blog post by Gerard Braud who was suggesting that social media sites should potentially be taken down in a crisis. If so, why – and if not, why not?

Social Media 202

Social Media Crisis Crisis Communications Media 202

PR in High Definition

APRIL 27, 2023

Instead, use this period of quiet from press relations as a chance to turn your attention elsewhere. It could be through building up the website, through new content like blogs or a bit of a makeover. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! At the same time, the number of women in media has declined over the years, especially in radio.

Radio 238

Radio Interviews Community Storytelling 238

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. How can you most easily coordinate media briefings during a conference? In an engaging way.

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Blog early and often. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Ethical Voices

APRIL 22, 2024

I pitched them, and what it turned into was a three-hour meeting with this reporter that was incredibly emotionally charged, including her slamming her arms on the desk and yelling expletives at us. The inaccuracies that the reporter had published were spreading like wildfire on social media. She worked for a statewide magazine.

Report 83

Report How To Ethics Nonprofit 83

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Why Media Relations is Harder.

Media Relations 172

Media Relations Media Pitching Survey 172

Rock the Status Quo

OCTOBER 27, 2014

LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. It works like most blog platforms, so you can upload photos, highlight a quote, create hyperlinks and change basic font and size settings. Interview them and share THEIR opinions, not yours. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. The best way to increase youth engagement on social media is to motivate young adults to open up about their own experiences.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. PR media monitoring can be a breeze. Nail the right database for media research. The entire process of media outreach is by nature frustratingly inefficient.

Pitching 136

Pitching Tools Agency Resources 136

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Did you browse their blog/outlet?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Stephen Waddington

NOVEMBER 26, 2017

Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Here’s his first blog post. How do you build a blog?

Publicity 105

Publicity Media Writing Blogging 105

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

MAY 22, 2017

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Presspage

FEBRUARY 11, 2019

If PR professionals want to increase media engagement (and who doesn’t?), Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism.

How To 60

How To Media Journalism Corporate 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. More importantly, his advice reduces everything a PR team does for an early-stage business to “wrangling the media,” as Cuban puts it. Think like a journalist.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . In support of this view, Meng et al. Pursue the APR.

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Cision

AUGUST 21, 2015

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Though he never expected digital media to become a career, he’s thankful to be able to do what he loves. Social media also helps with that.

Blogging 120

Blogging Film Video Web 120

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

The Stalwart Blog

NOVEMBER 29, 2016

In addition to blogging, our team got involved with creating and editing videos. What is Media Day? During these conversations, we will have our video camera rolling so we can edit the content and turn it into a shareable piece. . How often will Media Day occur? Media Day will last from 10am to 2pm.

Media 60

Media Video Interviews Trends 60

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! At the same time, the number of women in media has declined over the years, especially in radio.

Radio 100

Radio Interviews Crisis Management Community 100