Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead? For example, Ian suggests leveraging the 77 percent of American journalists who blog.

Social Media 120

Social Media Media Pitching Media Training 120

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. You may think of yourself as a generalist who can handle any and all PR needs that come your way. A travel PR firm could go with TravelPR.agency.

Travel 281

Travel Technology Conference LinkedIn 281

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. What makes a visionary company a true visionary?

Company 66

Company Marketing Leadership Enterprise 66

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid.

Social Media 68

Social Media Blogging Media Airlines 68

Doctor Spin

NOVEMBER 5, 2023

Your PR campaign is probably too short. And PR was allowed to piggyback. The idea of a considerable time displacement between when the signal is sent and received is not novel; many books are read even millennia after they were first created. The outcome is straightforward: Most PR campaigns today are way too short.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 64

Pitching Consumer How To Meeting 64

ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. You can read the first 8,000-word article (chock full of actionable tactics) here. Answer: stunning, comprehensive, and invaluable feedback on a first-time author’s 87,000-word book.

Google 101

Google Writing Skype Technology 101

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. … Continue reading Zappos. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. Here are my top 10. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. And this book came up. To be the best, you must be able to master hard things, quickly. To be the best, you must be able to master hard things, quickly.

Writing 84

Writing Google Meeting Airlines 84

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top.

Sports 245

Sports Agency Industry Creativity 245

Doctor Spin

JANUARY 27, 2022

This post will provide several powerful mindsets and techniques to help communicators- and PR professionals avoid stress and mental illness. During my 17 years in the PR industry, I know of countless former industry colleagues who suffered periods of stress-related mental health problems. Are PR Professionals … Weak?

Publicity 52

Publicity How To Industry Study 52

Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. The pile’s a bit shorter now thanks to Geoff Livingston’s PR-page-turner: “Welcome to The Fifth Estate.” And this book has helped me with this focus.

Media Relations 75

Media Relations Print Pitching Consumer 75

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JUNE 6, 2016

What You'll Get from Reading This Post. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. GRAB A PDF OF THIS 9,000-WORD POST TO READ LATER.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Professional development. Social Media Marketing World. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

OnePitch

MAY 12, 2022

Read below for the entire interview with Eric Chemi: 1.) I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What are your top three tips for clients wanting to elevate their message and on-air appearance? Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Waxing UnLyrical

MARCH 2, 2012

We must always dream big about public relations. Seuss’s way of seeing the world was so cleverly creative that kids couldn’t help but want to read , something that no other author before him could persuade them to do. More importantly, Seuss’s books always came with some kind of lesson or understanding of the world.

Exercises 78

Exercises Energy Creativity Groups 78

Beyond PR

APRIL 18, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Check out the latest issue of PR Newswire Media Moves on our Knowledge Center and follow @PRNMedia for daily updates.

Travel 40

Travel Media Sports Journalism 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

ZudePR

JANUARY 26, 2016

What’s the best book about your job? I want to know the challenges they’re facing in their professional lives. So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. Similarities to PR. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs).

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 9) Podcasts: true dialogue tops talking heads with zingers. PR will become more of a collaborative process.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. From top-of-the-funnel marketing to sales and service, it’s not easy to design a truly cohesive, inbound customer journey. And, if you’d prefer to watch than read, check out HubSpot’s Growth Stack Demo.

Marketing 40

Marketing Tools Data Report 40

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Back to Top. Back to Top. Back to Top. The Marketing Machine Age.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. A former Edelman PR executive published a 300-page book.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Your blog is just not working and you’re wondering why. Still reading? We both own PR companies, with a twist. And they all blog. One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. I was reminded of this while reading Got Scoop? Many of the Post’s top stories are published online around 6 or 7 a.m.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. If you want others to read your marketing reports and process the information, the same report shouldn’t be sent to everyone. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top.

Sports 81

Sports Agency Industry Creativity 81

Waxing UnLyrical

NOVEMBER 28, 2010

Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Top German firms ban Facebook and Twitter , by Neville Hobson. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. A few tips for experimenting with QR codes , by Joe Walton at the Real PR blog.

SEO 42

SEO Measurement Blogging Facebook 42