Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Yet, I still think the brightest future will lie with those who know how to create engaging, value-added content—with OR without the use of AI. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. Nearly 90 percent of the students in my undergraduate ethics course are accounting majors, and most look to land jobs in public accounting.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Scott Public Relations

JUNE 26, 2020

The second, related to the first, introduces a relatively new concept: accountability for determining that published information is true. So how did free speech become interpreted as “freedom to lie?” It is not hard – and should be required – for public officials and those with huge followings to verify the truth of what they post.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. Sometimes trade publications have greater returns due to their highly targeted audiences.

Analytics 170

Analytics Measurement Data Technology 170

Ethical Voices

JULY 25, 2022

I never imagined I’d have a career in public relations. And there weren’t many public relations specialists in my market. I think one of my most popular blog posts of all time was I wrote it about 16 years ago when I was sleep deprived from my first son being born. Ethics and predatory lending.

Ethics 81

Ethics Training Real Estate Agency 81

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. 1 Professional status: public relations. She also gets a mention in the article. #1

Publicity 164

Publicity Ethics Data Community 164

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Or, at the very least, are funny like this video from career blog Snagajob. But there are plenty of people writing, blogging and podcasting about how to learn. Learn from the masters.

Storytelling 149

Storytelling Data Insurance Insurance 149

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. The clue is in our name. The truth is.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. No really, just do not lie.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Mindful Marketing

JULY 3, 2023

So, why does anyone need to do extremely dangerous activities like: Free climbing – climbing a rock face with no ropes Base jumping – parachuting from a fixed structure Bull running – jogging with horned bovines Big wave surfing – boarding on swells that reach 50 ft. ” ​ Subscribe to Mindful Matters blog.

Tourism 90

Tourism Energy Sports Travel 90

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Use video formats.

Social Media 65

Social Media Media Writing Infographics 65

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MARCH 30, 2015

What topics and content formats that relate to your business will they find meaningful? You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Social media – Most people do this well.

Google 120

Google Measurement Content Marketing Engineering 120

Shift Communications

JANUARY 31, 2017

Is it as big a problem as people make it out to be? How Fake News Impacts Public Relations. Our work as public relations professionals is existentially threatened by fake news. As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on. How concerned were people?

Analysis 60

Analysis Data Facebook Training 60

PR Conversations

APRIL 24, 2018

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. Who do you think has great public relations? Up until recently, I would say Hollywood had great public relations. I’m joking.

Journalism 79

Journalism Ethics Film Construction 79

The Resolution Blog

JANUARY 8, 2018

We are big fans of Katie here at CoverageBook. But the big problem is accessing the data. This is big news in how your coverage is found, viewed and consumed online. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

Rock the Status Quo

APRIL 11, 2015

This attitude makes me unbearably sad, because it’s either a sign that he’s been burned by someone who talked big but didn’t deliver, or that his unrealistic and unspoken expectations had set us up for failure. The pool of competition is simply too big. Good luck ranking.

SEO 100

SEO Marketing Small Business Google 100

Beyond PR

MAY 4, 2017

But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Absolutely.

Communications 61

Communications Hotels Technology Tools 61

PR Conversations

JANUARY 29, 2016

It’s become the default activity of public communications even around series issues. Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” One specific task Ad Age gave ChatGPT was to write copy for a commercial that the Servant Foundation will air during the big game. ” Subscribe to Mindful Matters blog.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Bad Pitch Blog

MAY 25, 2014

Knowing how Public Relations works? Blood now boiling, I asked this allegedly smart chief thingamabob if he knew the blog he was turning down had 50,000 readers, and did that number meant anything at all? Still, there''s one more problem with startup heads that arises when big-time media start calling.

Radio 83

Radio Interviews Meeting Report 83

Waxing UnLyrical

APRIL 23, 2013

Using social media to lie is unfortunately easy. This format makes it inevitable that we will not always get the big picture purely from social media. And it’s only reasonable to assume that those without the big picture will paint an incomplete portrait and pass it on via “telephone,” morphing the message over time.

Social Media 106

Social Media Media Viral Facebook 106

Beyond PR

APRIL 26, 2016

Dream Big, Start Small ” is this year’s theme, and it’s an excellent reminder of the challenging – but worthwhile – journey that lies ahead of most new businesses. Help spread the word about your partnership through press releases, social media, your company newsletter, blog and other communications. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy.

Marketing 43

Marketing Mobile Engineering Technology 43

Communications Conversations

OCTOBER 16, 2017

So was a publicity stunt for Kemps, when we carved then-Gov. Never lie – to anyone, for any reason. I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star! Pearls of wisdom?

Agency 113

Agency SEO Social Media Pinterest 113

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy.

Marketing 40

Marketing Mobile Engineering Technology 40

The Resolution Blog

MAY 7, 2019

Take one area of PR, like media relations. You probably know all of the top companies and blogs in that sector, so you can then see who’s talking about it and see which companies resonates most with you. I read a lot of the top tech publications. We’re ultimately getting to the point of automation of process ease.

Technology 120

Technology Analysis Data Tools 120

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. An Earned Media Strategy: Public Relations. Public relations are a bit more of a mystery.

Publicity 64

Publicity Small Business Advertising Advertising 64

Communications Conversations

JULY 15, 2015

One of my favorite blogs is the Content Strategist. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX. So, why do we continue to perpetuate this blatant lie? Now, I know big companies like Microsoft sink millions of dollars each year into building awareness. Not even close.

Brand 60

Brand Branding Industry Journalism 60

PR Fuel

OCTOBER 16, 2018

Trying to stay on top of changes and techniques in the world of public relations can be trying. Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. The public will forgive and forget. My son Rowan on his first day of Kindergarten. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

JULY 10, 2018

Public relations is a fast paced world not for the faint of heart. If it isn’t yours, there are plenty of services out there that will take over the odious task of press release writing for you so you can get back to doing what you do best – publicizing your company. That’s the quickest way to lose your credibility.

Local 40

Local Newspapers Writing Pitching 40

MaccaPR

DECEMBER 17, 2014

Following up on the insight she shared on ads from Pantene to Under Armour in my last MaccaPR blog post, “The New Wave of Fem-vertising: 5 Female Empowerment Campaigns We Love,” we will be diving deeper into how brands can engage effectively with women in this exclusive Q&A. We‘ve yet to see the teeth behind these big ideas.”.

Interviews 61

Interviews Marketing Consumer Advertising 61

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52