Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. And according to the Department of Labor there are 240,700 PR Specialists employed in the US. The good news is that they are under pressure and they need content.

Media Relations 127

Media Relations Media Newspapers Radio 127

Doctor Spin

DECEMBER 4, 2023

The Bandwagon Effect is a double-edged sword in PR. For PR professionals, the Bandwagon Effect can be a double-edged sword. For PR professionals, leveraging the Bandwagon Effect can be a powerful strategy to create momentum for a campaign, product, or idea. For questions or PR support, contact me via jerry@spinfactory.com.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 26, 2017

In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. PR and media relations statistics. And here we go…here are the benchmarks from 2017.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. We will enhance our video content and editing skills. We will grow our media relationships. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

Doctor Spin

JANUARY 4, 2024

“I’d like some more PR commentary on current events.” Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. Doing both could be a bad strategy.

eBook 52

eBook Analysis Engineering Social Media 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I Jason Brown , Founder/Principal, PublicCity PR. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Business Wire

MARCH 7, 2017

Contracts are very important because they outline the goal of the program, the length, the content expectations, content points that must be included in the output, the use of disclosure language such as #spon or #ad, distribution platforms, launch and completion dates, how the program will be measured and, of course, payment terms.

Marketing 156

Marketing Guidelines Measurement Analytics 156

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies. Invest in social listening.

Financial 190

Financial Reddit Advertising Advertising 190

Shift Communications

DECEMBER 29, 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. Want to see how to analyze your own blog? The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . State Of Social Media, 3Q 2017: Twitter Restates. Here’s how.

Government 60

Government Twitter Data Social Media 60

Critical Mention

NOVEMBER 7, 2019

.” What are Your Favorite PR Trends? Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. It’s one of our favorite trends because it keeps us on our toes. It’s one of our favorite trends because it keeps us on our toes. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Cision

JUNE 19, 2017

According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family. Basically, they trust earned media.

Strategy 158

Strategy Marketing Media Consumer 158

Sword and the Script

DECEMBER 20, 2016

Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. Recommended Reading: Why Content Marketing and Public Relations Need Each Other. 2) Predictions for Content Marketing in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

ImPRessions - Crenshaw Communications

APRIL 19, 2017

PR and digital marketing people or other chief executives with a vested interest, like Ryan Holmes, CEO of Hootsuite. A 2015 Weber Shandwick study found that executives who are active on social media or create content for digital channels are seen as good communicators and are among the most well-regarded business leaders.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Example: Matching Search Intent to PR. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. 7 great tools for the tech PR workshop. It’s synced across all devices so it’s readily available to check at all hours of the night (insider tip: PR people work nights).

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

Survey 103

Survey Marketing B2B Content Marketing 103

Shift Communications

DECEMBER 28, 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. That’s how The Content Advisory opened up its newsletter on May 1 st. This month happens to be the one-year anniversary for the PR Tech Sum. Probably not.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

APRIL 8, 2017

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. ” This has big implications for PR too. Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. 7 Lessons That Ryan Lochte's Olympic Crisis Teach PR Pros Who can forget the Ry an Lochte saga during the 2016 Summer Olympics in Rio de Janiero?

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. Susan Kostal | Stet.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. What key trends did you take away from this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Their hard metrics of leads and sales are usually not applicable to your content and its success, which could very well match those cold calls and (semi-)anonymous emails.

Measurement 97

Measurement Comparison Advertising Advertising 97