Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. click image for higher resolution) 2.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

JULY 27, 2021

Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. Need help with marketing or PR? Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography.

Company 148

Company Tools Technology Software 148

The Resolution Blog

FEBRUARY 11, 2019

It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. What’s changing, and why?

Comparison 120

Comparison Engineering SEO Google 120

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? In our last post we shared tips about ending the year right by making a 2019 business checklist and checking it twice. However, it’s coming!

Agency 80

Agency Energy Training Blogging 80

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. New processes added to the basic B2B buying process The study also found buyers have added additional processes. That’s old-school thinking from 20 years ago.

B2B 116

B2B Study Survey Software 116

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. It’s two-fold.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Second, on the list – an executive team that doesn’t understand communications – is closely related. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 135

Survey Measurement System Education 135

Shift Communications

JANUARY 6, 2017

Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead. This year, try developing your programs around how you will measure them.

Marketing 84

Marketing Measurement Engineering Data 84

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). For PR and marketing professionals, October through December is arguably the busiest quarter of the year. In the spirit of giving this season, we’re sharing a few tips and tricks we use to help our clients gain some quick PR wins between Thanksgiving and New Year’s.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

MAY 4, 2021

About this time last year , I was slowly coming to grips with the fact we were just at the very beginning of this Coronavirus thing. A year – and two jabs in the arm later – it feels surreal to look back but the pace of things is picking up again. >>> Looking for a B2B tech PR with expertise and execution?

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

JUNE 7, 2022

My views have changed some over the years, largely because of my experience with more than a dozen M&A transactions in my career. There’s another factor at play here too – and that’s the track record of M&A in PR software. On one hand, dealmaking has brought sizable new competitors to the market.

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. The PR community needs the competition. That’s the first in this month’s PR Tech Sum. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

The Resolution Blog

NOVEMBER 17, 2015

PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. The new ways of working are live.

eBook 120

eBook Print Conference Measurement 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Konnect Agency

NOVEMBER 7, 2019

2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. Cut the Fat (on your social media).

Instagram 60

Instagram Social Media Software Analytics 60

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. Is machine learning going to take over the PR workflow?

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1.

Technology 117

Technology System Tools Government 117

The Resolution Blog

DECEMBER 13, 2017

The Mail doesn’t release that kind of data and your PR tool only provides unique users. But that still isn’t possible unless you work at the Mail and are friends with the analytics team. In recent years there has been an increase of a different type of metric provider; monthly estimated site traffic. No problem’, you think.

Measurement 120

Measurement Data Analytics Tools 120

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.

Strategy 101

Strategy Measurement Financial Analytics 101

The Resolution Blog

MARCH 8, 2019

Putting a price on PR coverage is notoriously hard. Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. But cost per clicks is for ads, isn’t it? Cue a tool like SEMRush.

Measurement 120

Measurement Advertising Advertising Google 120

Sword and the Script

OCTOBER 25, 2022

click image for higher resolution). A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Old and new tasks. Lines between what constitutes PR and content marketing continue to blur. Harder to engage.

Communications 120

Communications Crisis Internal International 120

The Resolution Blog

JUNE 21, 2015

The morning speakers sparked debate on whether PR is a truthful practice and if content creation is something new for the industry. Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading.

Google 120

Google SEO Case Study Exercises 120

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Waxing UnLyrical

JANUARY 8, 2016

I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Nothing super-surprising there, and the list probably doesn’t vary too much from year to year.

Skype 40

Skype Analytics Groups Community 40

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. This is where you can make a journalist’s job easy and increase your changes of getting coverage by including great B-roll footage, embeddable video and compelling, high-resolution images with your release.

Writing 92

Writing How To Print Corporate 92

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. 4 Ways PR Can Gain Leverage with Ahrefs. 1) Web alerts and client mentions.

SEO 64

SEO Tools Engineering Web 64

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Five years ago, I moderated a brands and bloggers panel. To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. Here's my session.

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. Did your big story get topped by even bigger news? Should you pitch a different contact at the same pub? Do you write a new pitch all together? They can’t because if they did, they could spend all day politely declining PR pitches.

Software 69

Software Tools Pitching Media Relations 69

Waxing UnLyrical

JANUARY 1, 2011

Because we all make resolutions… and more often than not, we don’t keep them. While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. This is how I hope to shape the new year. That can make us feel like losers. And who wants to be a loser?

Measurement 42

Measurement Blogging Tourism Twitter 42